Key Takeaways
1. Steady Interest: About 24% of car buyers are “very likely” to choose an EV, with another 35% “somewhat likely,” indicating 60% overall interest in electric cars despite low sales figures.
2. Limited Sales: EVs accounted for only 7.5% of total vehicle sales in the US during Q1 2025, showing a gap between interest and actual purchases.
3. Growing Options: An increasing variety of electric models from both traditional and new manufacturers is enhancing consumer interest and choice.
4. Demographic Variations: Interest in EVs is higher among younger buyers and those in coastal, Democrat-leaning states, suggesting demographic influences on adoption rates.
5. Uncertain Government Support: Proposed changes to EV tax credits may impact consumer decisions and the overall growth of the electric vehicle market.
Americans still desire their electric vehicles (EVs) even though there is uncertainty about the country’s leading auto incentive. Data collected by J.D. Power shows that the interest in electric cars has remained steady compared to the previous year.
Interest Levels in EVs
The survey found that 24 percent of those looking to buy a car are “very likely” to choose an EV, while around 35 percent consider themselves “somewhat likely” to make the switch. Both figures, which haven’t changed much since 2024, indicate that about 60 percent of Americans are thinking about driving electric cars. Nevertheless, it’s important to recognize that the reality of car buying is different, as EVs represented just 7.5 percent of all vehicle sales in the US during the first quarter of 2025.
A Wide Variety of Choices
The increasing number of options is one reason for the ongoing allure of EVs. Today’s car buyers can choose from a broad and growing selection of electric models, ranging from traditional manufacturers to new companies that offer appealing discounts, including on leasing agreements.
Brent Gruber, the executive director of the research firm, mentioned, “As more EV options hit the market, this should be a positive signal for automakers because it provides them with a chance to establish a presence and attract buyers from other brands.”
Demographics and Government Support
Consumers interested in EVs consider products from both mass-market and premium brands, showing an opportunity for brands to attract interest from shoppers who might not have considered them before.
At the same time, government backing for electric mobility remains uncertain. The current administration has made its views on pro-EV policies clear, with a new bill proposing to eliminate EV tax credits.
J.D. Power’s survey also highlights the variations in EV adoption among different demographic groups. Buyers from coastal areas and Democrat-leaning states show a greater tendency to choose electric cars, while younger car owners are more inclined toward e-mobility.
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