Tag: Electric Vehicle Launch

  • Xiaomi Unveils SU7 EV in China: Available in 3 Variants and New Colors

    Xiaomi Unveils SU7 EV in China: Available in 3 Variants and New Colors

    After a much-anticipated period of waiting, Xiaomi has introduced its inaugural electric vehicle, the SU7, in China. This vehicle lineup comprises three versions – Standard, Pro, and Max – designed to accommodate various budgets and requirements. The pricing ranges from 215,900 yuan (US$29,900) for the base model to 299,900 yuan (US$41,500) for the premium model. Scheduled deliveries are set to commence in late April, with the car already showcased in 59 establishments across 29 Chinese cities. Here’s a closer look at what could be regarded as one of the most significant electric vehicle launches this year.

    Design Collaboration and Expertise

    The design of the SU7 reflects a collaborative effort led by Xiaomi’s Head of Design, Li Tianyuan, in collaboration with professionals such as James Qiu, previously associated with Mercedes-Benz, and consultant Chris Bangle, known for his work with BMW, Mini, and Rolls Royce. Bangle’s positive remarks on the SU7’s capabilities for the European market highlight the extensive expertise involved in its creation.

    Advanced Driver-Assistance Systems

    Xiaomi provides two driver-assistance systems for the SU7. The Xiaomi Pilot Pro system relies on pure vision technology, utilizing an Nvidia Drive Orin chip with 84 Tops of computing power, akin to Tesla’s methodology. The Xiaomi Pilot Max system combines pure vision with lidar technology for enhanced functionalities. Moreover, Xiaomi introduces a city-centric pilot assisted driving system known as City NOA, with trials starting in April across 10 cities and a nationwide rollout planned for May. The SU7 features robust connectivity features, supporting Apple CarPlay and Android Auto integration.

    Variant Details

    Each SU7 variant offers distinct features. The base SU7 Standard, priced at 215,900 yuan, includes a 73.6 kWh BYD Blade battery providing a 700 km CLTC range. Acceleration from 0-100 km/h occurs in 5.28 seconds, with a top speed of 210 km/h. The SU7 Pro, priced at 245,900 yuan, boasts a 94.3 kWh CATL battery and an extended CLTC range of 830 km. The top-tier SU7 Max showcases a 101 kWh CATL Qilin battery, providing an 800 km CLTC range and rapid charging capabilities.

    The comprehensive lineup of Xiaomi’s SU7 models, coupled with their sophisticated driver-assistance systems and exceptional performance statistics, suggests the company’s readiness to compete with established players in the electric vehicle domain. Xiaomi’s strategic approach and product offerings indicate a well-thought-out entry into the market, with future sales serving as the ultimate litmus test. Xiaomi has also unveiled a lifestyle brand in conjunction with the SU7 release, promising further developments in the future.


    Xiaomi Unveils SU7 EV in China: Available in 3 Variants and New Colors
  • Xiaomi to Reportedly Unveil SU7 Electric Vehicle Soon

    Xiaomi to Reportedly Unveil SU7 Electric Vehicle Soon

    Xiaomi is set to unveil its much-anticipated SU7 electric vehicle (EV) later this month, as per a report from arenaev.com on March 6th, citing industry sources. This launch aligns with the previously mentioned Q2 delivery schedule for the vehicle, as confirmed by Xiaomi President Lu Weibing.

    Xiaomi's Expansion Plans

    According to the report, Xiaomi has initiated the construction of specialized 2S stores across China dedicated to the sales and service of their EVs. Approximately 60-70 of these stores are expected to be established initially in key Tier 1 and Tier 2 cities. This move indicates that the official pricing for the SU7 may be disclosed soon.

    Details of the SU7 EV

    The Xiaomi SU7, set to be delivered from Q2 2024 onwards, was first introduced globally at the Mobile World Congress in Barcelona. Targeting the mid to high-end market segment, the EV is projected to be priced between 250,000-370,000 Yuan ($35,176 – $52,061). Xiaomi aims to tap into its existing base of 20 million premium smartphone users in China to drive initial sales, with production expected to reach 10,000 units per month by July.

    It's worth mentioning that while a Zeekr executive hinted at a possible launch date of March 28th last month, Xiaomi has not officially confirmed this detail. Additionally, recent leaks have revealed new color options for the SU7.