Key Takeaways
1. Target Market: Lava India has launched the Shark smartphone series aimed at first-time smartphone users in the under-Rs 9,000 segment.
2. Display and Design: The Lava Shark features a 6.67-inch HD+ display with a 120Hz refresh rate and an IP54 rating for dust and water resistance.
3. Performance Specs: It is powered by the Unisoc T606 processor, includes 4 GB of RAM (plus 4 GB virtual RAM), and offers 64GB of expandable storage.
4. Camera Features: The smartphone has a 50-megapixel AI rear camera and an 8-megapixel front camera, designed for photography enthusiasts.
5. Pricing and Availability: Priced at Rs 6,999, the Lava Shark will be available in Titanium Gold and Stealth Black through offline retail stores in India.
Lava India has launched a new entry-level smartphone series called Shark, aiming to grow its lineup in the under-Rs 9,000 market. The Lava Shark is made for first-time smartphone users, focusing on a good mix of design, performance, and resilience.
Lava Shark Specifications and Features
The Lava Shark features a 6.67-inch HD+ punch-hole display with a 120Hz refresh rate, which ensures smooth scrolling and a pleasant viewing experience. For security purposes, it has a side-facing fingerprint sensor that responds in just 0.28 seconds. This smartphone is designed to endure everyday use, boasting an IP54 rating for dust and water resistance.
Performance and Battery Life
Under the hood, the Lava Shark is powered by the Unisoc T606 octa-core processor, paired with 4 GB of RAM and an extra 4GB of virtual RAM to improve multitasking. It offers 64GB of internal storage, which can be expanded up to 256GB using a microSD card. The device runs on Android 14, providing a smooth and efficient software experience. The battery capacity is 5,000mAh, with support for 18W fast charging, giving users up to 45 hours of talk time, 376 hours of standby, and 550 minutes of YouTube playback.
Camera and Connectivity
For those into photography, the Lava Shark comes with a 50-megapixel AI rear camera and an 8-megapixel front camera, complete with screen flash. In terms of connectivity, it supports Dual 4G VoLTE, Bluetooth 5.0, and Wi-Fi 802.11 b/g/n/ac.
Pricing and Availability
The Lava Shark is priced at Rs 6,999 and is available in two colors: Titanium Gold and Stealth Black. It will be sold through offline retail stores across India starting this month. Additionally, the company provides a 1-year warranty and offers a free ‘Service at Home’ option for customer convenience.
