Key Takeaways
1. New Flagship Model: The Sony Bravia 8 II will replace the A95L, starting at $3,499 in the US, which is higher than expected.
2. Pricing Surprises: The 65-inch Bravia 8 II starts at $3,999.99, making it more expensive than competitors like the LG G5 and Samsung S95F, both priced at $2,499.
3. Additional Models: The Bravia 5, a Mini LED model, will start at $1,699.99 and come in sizes from 55 to 98 inches, while the new entry-level Bravia 2 II will start at $699.99.
4. European Pricing: In Europe, the Bravia 8 II is priced lower than the A95L, at £2,499.99/€2,599.99, with the Bravia 5 starting at £1,499.99/€1,549.99.
5. Release Dates: The Bravia 8 II will be available from June 6th, and the Bravia 5 will launch on May 23rd.
Sony has revealed the pricing for the 2025 Bravia television series in the US, UK, and EU. These fresh models were first introduced in April and will be available alongside certain models from 2024.
New Flagship Model
The Sony Bravia 8 II is a new premier QD-OLED model that will take the place of the A95L TV. US buyers might be upset to find out that this model will cost more than anticipated, starting at $3,499. Initially, Sony suggested that the Bravia 8 II would be less expensive than its predecessor, the A95L.
Pricing Surprises
Yet, the confirmed pricing indicates that it is pricier in this market; for instance, the 65-inch A95L has a recommended retail price of $3,499, while the same size Bravia 8 II will begin at $3,999.99. The company has not officially disclosed if this is a result of new tariffs in the US. This $3,499.99 starting price also makes the Bravia 8 II more costly than rival models like the LG G5 ($2,499) and the Samsung S95F ($2,499), which features the same panel.
Additional Models
Also launching in the US is the Bravia 5, a Mini LED model designed to be a brighter successor to the X90L. It will be available in sizes ranging from 55 to 98 inches, with prices starting at $1,699.99. Furthermore, there is a brand new entry-level model exclusive to North America, the Bravia 2 II, which begins at $699.99.
In Europe, the Bravia 8 II has a lower starting price compared to the A95L, priced at £2,499.99/€2,599.99 instead of £2,999.99/€3,299.99. The pricing for the Bravia 5 has also been revealed, starting at £1,499.99/€1,549.99. The Bravia 8 II will be available from June 6th, whereas the Bravia 5 will be out on May 23rd. A complete list of prices for these new Sony Bravia TVs in the US, UK, and EU can be seen below.
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