Key Takeaways
1. Samsung has launched the Galaxy Book6 series, including its Ultra-branded laptop to compete with Apple’s MacBook Pro 16.
2. The launch of new Galaxy S smartphones has been delayed to February for the first time in three years.
3. Predictions confirm a February 25 launch date for the new Galaxy S smartphones.
4. Samsung’s CEO warns that a shortage of memory chips may lead to higher prices for smartphones and electronics.
5. Samsung aims to prevent increased memory costs from impacting consumers while planning simultaneous launches of the Galaxy S26 series.
Samsung has recently revealed the Galaxy Book6 series, showcasing the comeback of its Ultra-branded laptop, aimed at competing with Apple’s MacBook Pro 16, which is currently priced at $2,239 on Amazon. Yet, Samsung isn’t done with unveiling new premium gadgets this quarter.
New Smartphone Launches
Over the past few years, the company has swiftly launched new Galaxy S series smartphones, similar to last January’s introduction of the Galaxy S25, Galaxy S25 Plus, and Galaxy S25 Ultra all at once. According to the latest buzz, Samsung has delayed the launch of its new Galaxy S smartphones to February for the first time in three years.
Launch Predictions
Evan Blass has confirmed that previous predictions about a February 25 launch are still valid, stating they are ‘100% accurate’ and that it can be ‘taken to the bank.’ In light of this, Samsung’s CEO has cautioned that the ongoing shortage of memory chips could lead to increased prices for its smartphones and other consumer electronics.
Consumer Price Concerns
In the near future, Samsung’s Head of Marketing has made it clear that the company aims to prevent rising memory costs from affecting consumers. As reported by Bloomberg, Won-Jin Lee emphasizes that a turning point is approaching. Currently, Samsung plans to launch the Galaxy S26, Galaxy S26 Plus, and Galaxy S26 Ultra at the same time, while the anticipated Galaxy S26 Pro has been put on hold due to Apple’s competitive pricing strategy for the iPhone 17.
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