Key Takeaways
1. Apple will host its ‘Special Apple Experience’ event on March 4, 2026, at 14:00 UTC in New York.
2. Over six new devices are rumored for release, including the Studio Display 2, refreshed iPads, and new MacBook Pro models.
3. The event may not feature a grand showcase; new products might be announced through press releases between March 2 and March 4.
4. The iPhone 17e is expected to be announced first on March 2, replacing the iPhone 16e.
5. New iPads could launch on March 3, and a budget MacBook may debut in bright colors like yellow, green, and blue.
Earlier this week, Apple shared some early information regarding its first launch event for 2026. Titled a ‘Special Apple Experience’ on Monday, details about the event still haven’t appeared on Apple’s newsroom or main website. Nevertheless, multiple sources, including Mark Gurman, claim that the event is set for 14:00 UTC on March 4 in New York.
Rumored Devices
At present, more than six new devices are being speculated, such as the Studio Display 2, refreshed iPads, and new versions of the MacBook Pro 14 and MacBook Pro 16 (currently priced at $2,379 on Amazon). However, both Gurman and John Gruber from Daring Fireball have suggested that the upcoming event may not be as extensive or exciting as previously thought.
Upcoming Announcements
Instead of a grand showcase, the duo anticipates that Apple will roll out new products through press releases between March 2 and March 4. The Special Apple Experience is expected to provide a chance for select media to engage with these new devices before they are shipped. Presently, both insiders believe that the iPhone 17e will be announced first on March 2 as a replacement for the iPhone 16e.
iPad and MacBook Releases
It seems that the launches for the iPads and MacBooks will occur on different days too, with Gruber suggesting that new iPads might be released on March 3. Interestingly, Weibo leaker Instant Digital has mentioned that the color scheme in Apple’s teaser reflects the shades in which its ‘budget’ MacBook will be offered. Therefore, the first Apple A series MacBook could possibly make its debut in yellow, green, and blue colors to set it apart from the MacBook Air and MacBook Pro.
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