Tag: Alpha Plan

  • MWC 2025: Honor’s New Strategy for Magic7 Pro and Beyond

    MWC 2025: Honor’s New Strategy for Magic7 Pro and Beyond

    Key Takeaways

    1. Honor will provide seven years of Android and security updates for the Honor Magic phones, starting with the Magic7 Pro, positioning itself among the top three Android manufacturers for update support.
    2. The Alpha Plan emphasizes AI advancements, including the AiImage feature that claims to improve camera image quality by up to 50% using local large language models.
    3. Honor introduces compatibility with Apple’s iOS for seamless data sharing, along with the first all-ecosystem file sharing technology for Android and iOS devices.
    4. AI Deepfake Detection will be available globally on Honor phones starting in April, enhancing user security and content verification.
    5. Upcoming features include AI Upscale for rejuvenating old photos and AI agents to assist users with various tasks, following trends set by other manufacturers.


    Sounding a bit like plans for world takeover, the “Alpha Plan” was revealed by Honor at Mobile World Congress 2025. This marks a new strategic path under the leadership of the company’s new CEO, James Li. Beyond the marketing buzz, the announcement brings several valuable features for both current and future users of Honor products.

    Major Updates for Consumers

    One of the most notable advancements for consumers is the company’s commitment to deliver seven years of Android and security updates for the Honor Magic phones, starting with the Magic7 Pro. All future Honor Magic devices will also benefit from this update promise. Initially, this guarantee will roll out in the EU, with additional regions to follow later. Yet, a small detail in the press release indicates that the Honor Magic Lite series will not be included in this extended support. Currently, only Google and Samsung provide seven years of Android updates, so if you look solely at the duration of update support, Honor will join the ranks of the top three Android OEMs. In a related development, Qualcomm has simplified the process for manufacturers to offer up to eight years of updates, starting with the Snapdragon 8 Elite.

    Entering the AI Era

    The Alpha Plan aims to propel Honor into the realm of AI, so it’s not surprising that the company devoted considerable time to discussing its aspirations for artificial intelligence. For example, AiImage is a new feature that Honor asserts can improve camera image quality by as much as 50%, utilizing large language models (LLMs) that operate locally on the devices. Additionally, there’s a larger cloud-based model that is said to significantly enhance telephoto image quality. However, it remains to be seen if Honor can fulfill these claims.

    Exciting Features Ahead

    Honor’s Alpha Plan is packed with more features, including compatibility with Apple’s iOS for easier data sharing. Honor boasts that it has created the industry’s first all-ecosystem file sharing technology, enabling smooth data transfer between Android and iOS phones. The company has also announced that its AI Deepfake Detection will be globally available on Honor phones starting in April. Another feature recently highlighted is AI Upscale, which the company claims can rejuvenate old portrait photos and will soon be available with the international release of its Snapdragon 8 Elite flagship. Additionally, Honor phones will soon see AI agents that will handle various tasks for users, although this isn’t entirely a new concept, as other phone manufacturers like Samsung and Google already provide their own intelligent agents.

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  • Honor’s AI Agent: Taking Control of Your Life? Here’s Why You Might

    Honor’s AI Agent: Taking Control of Your Life? Here’s Why You Might

    Key Takeaways

    1. Honor launched the world’s first AI Agentic Smartphone in collaboration with Google and Qualcomm, featuring an advanced AI agent capable of complex tasks and user adaptation.
    2. The AI agent has a deep understanding of context, allowing it to anticipate user needs and automate tasks, demonstrated through a live restaurant reservation demo.
    3. Honor’s strategy involves evolving into a full AI device ecosystem, with smartphones learning user habits, optimizing performance, and enhancing security through AI.
    4. Honor committed to providing seven years of Android OS and security updates for its Magic series smartphones, promoting device longevity and sustainability.
    5. The company introduced AiMAGE for enhancing portraits and will include AI Deepfake Detection in flagship models, reflecting its focus on AI safety and innovation.


    At MWC 2025, Honor has introduced its bold plan for the future of smartphones by launching the first AI Agentic Smartphone in the world. This innovative model, created in partnership with Google and Qualcomm, aims to transform the mobile experience. It features an advanced AI agent that can carry out complex tasks on its own, adapt to what users want, and connect human intentions with digital actions.

    The Intelligent AI Agent

    Honor’s AI agent is different from regular voice assistants. It has a much greater understanding of context, meaning it can grasp user behavior, priorities, and real-life limitations. Instead of simply obeying commands, it forecasts needs, automates various tasks, and tailors interactions. During a live demo at MWC, the AI agent effortlessly made a restaurant reservation by looking at the user’s schedule, considering traffic, and picking the best time—without any manual help.

    The AI agent runs on an on-device model with 1.3 billion parameters, which guarantees quick responses and privacy. For more complicated tasks, it connects to a cloud-based AI Kernel that utilizes a 12.4 billion parameter model to improve its decision-making skills.

    An AI-Centric Strategy

    This advanced model is the first step in Honor’s Alpha Plan, a long-term vision aimed at evolving from just a smartphone maker into a company that offers a full AI device ecosystem. With its AI-centric strategy, the smart phone learns user habits over time, suggesting options, optimizing battery life based on how it’s used, and even spotting potential cyber threats through AI-driven security checks.

    Extended Software Support

    In a significant move for the industry, Honor also announced it will provide seven years of Android OS and security updates for its leading Magic series smartphones, including both bar and foldable models. This remarkable commitment, starting with the Honor Magic 7 Pro, positions the company among the top three global brands for such extensive software support. This initiative not only improves the lifespan of devices but also supports sustainability by minimizing e-waste and ensuring users’ security over the long term.

    Honor has also launched AiMAGE, a new imaging brand that uses AI to enhance old portraits, set to debut on the Magic 7 Pro in March. Furthermore, AI Deepfake Detection will be included in flagship models, highlighting Honor’s dedication to AI safety.