Key Takeaways
1. Steam’s AI disclosure form now focuses on visible AI-generated content rather than behind-the-scenes AI tools for efficiency.
2. Developers must indicate if generative AI is used to create game content, including art, audio, narratives, and promotional materials.
3. A public note explaining the use of generative AI will be displayed on the game’s Steam store page in the “About This Game” section.
4. Developers must disclose if their game generates AI content during gameplay, which requires additional precautions to manage.
5. Valve emphasizes the responsibility of developers to prevent inappropriate or illegal AI-generated content, with potential consequences for non-compliance.
Valve has subtly revised the AI disclosure form for Steam, making it more straightforward concerning what types of AI usage developers need to report on their store pages. The main emphasis of this disclosure is not on how AI enhances development efficiency, but rather on AI-generated content that players can see, hear, or engage with.
Key Changes in AI Disclosure
The most significant update is that Steam is now clearly stating that it does not care about AI tools that operate behind the scenes for improving efficiency, such as coding assistants or development applications that use AI in the background. Instead, the new form places its focus on two specific categories of AI usage that developers are required to disclose.
Generative AI in Game Content
Firstly, developers must indicate whether generative AI is utilized to produce content that is included with the game. This can encompass items like artwork, audio, narrative elements, localization, descriptions for the store page, or even promotional materials. If a game incorporates AI in this manner, developers must provide a brief note explaining its usage. This note will be publicly displayed on the game’s Steam store page in the “About This Game” section and can be modified whenever needed.
AI Content During Gameplay
Secondly, Steam requests that developers disclose if their game generates AI content during gameplay. This is relevant for games that dynamically create images, sounds, text, or other types of content while players are engaged. Since this content cannot be fully reviewed beforehand, Valve emphasizes that developers have added responsibility to implement appropriate safeguards.
Valve also clarifies that developers must take measures to stop inappropriate or illegal AI-generated content from reaching players. Steam will provide tools allowing players to report issues through the Steam Overlay, but if developers do not effectively manage these systems, their game might be removed from the store.
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