Key Takeaways
1. Sony is shutting down the PlayStation Stars loyalty program, with point earning ending on July 23, 2025, and full closure by November 2, 2026.
2. Players could earn points through purchases, trophies, and special campaigns, which could be redeemed for store credit or digital collectibles.
3. New members cannot join the program anymore, and cancellations will result in loss of points without the option to rejoin.
4. Points can still be redeemed until November 2, 2026, and digital collectibles will remain available after the program ends.
5. Sony is exploring new loyalty strategies based on feedback and experiences from the Stars program, but no specific replacement details have been provided yet.
Sony is shutting down its PlayStation Stars loyalty program, which started in 2022. Point earning will stop on July 23, 2025, and the program will be fully offline by November 2, 2026. Although there is no confirmed replacement, Sony intends to enhance its loyalty initiatives.
Program Details and Point Redemption
PlayStation Stars was a rewards program that allowed gamers to earn points through purchases at the digital store, achieving trophies, and completing special campaigns since its launch. According to the PlayStation Blog, points could be exchanged for store credit or digital collectibles, with higher tiers providing additional perks. This program was accessible on PS5, PS4, and the PlayStation App. However, it will no longer accept new members starting now, and any cancellations will lead to the loss of points, with no option to rejoin.
Timeline for Points and Rewards
Players can still earn points and rewards until July 23, 2025, after which no new campaigns or rewards will be available. The program will completely end on November 2, 2026, but points earned can still be redeemed until that date, and digital collectibles will remain available even after the program is closed. Sony’s announcement suggests they are considering new loyalty strategies, aiming to learn from the experiences of Stars, but specific details about a replacement are yet to be revealed.
Community Feedback and Future Plans
This decision comes after a challenging period, which included a month-long outage in 2024 due to a technical issue. Fan feedback has been mixed; some users on X, like @PlayStationSize, have praised the collectibles, while others, such as @Genki_JPN, have criticized the limited rewards. Sony might redirect its focus toward community-based activities, including PSN events or enhancements to PlayStation Plus.
With 55 million PS5 consoles sold by March 2025, the discontinuation of Stars could allow resources to be shifted toward greater engagement strategies, such as loyalty programs for PS6. Will Sony’s next loyalty program capture the essence of Stars, or will it leave gamers wanting more? Only time will reveal the answer.
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