For those who love the affordable Poco brand, there's a slight shift on the horizon. The official Poco website (po.co) is set to go offline on December 31, 2024. This shutdown includes all domains associated with po.co, covering the global site (/global) and regional ones (like /uk and /fr). But don't worry, Poco isn’t going away completely. Instead, the brand will be moving its products and services over to Xiaomi's website.
A Surprising Move
This announcement may come as a shock, given that Xiaomi has always made it clear that their brands—Xiaomi, Redmi, and Poco—are distinct from one another. Despite this, the transition should not significantly impact your experience with Poco. All customer support, product lines, and current services will be smoothly integrated into the official Xiaomi websites (mi.com/global).
Transition Timeline
The shift begins on October 21st, which is this coming Monday, after which purchases on Poco's site will no longer be possible. Loyalty programs are also in good hands. Existing Poco Points and loyalty points will be moved and will still be usable within the Xiaomi system. Plus, current coupons will be reissued before December 12th.
Seamless Migration
Additionally, previous orders, tracking details, and user reviews from the Poco site will be transferred to the Xiaomi platform. Users won’t need to do anything extra; the process will occur automatically. After the site goes dark on December 31st, any attempts to access it will redirect you to the relevant page on Xiaomi’s site. However, the standalone Poco Store app will not be included in this transition and will cease to work after the site closes.
In summary, Xiaomi is simplifying its online footprint. Even though Xiaomi presented Poco as a separate brand in 2020, it has not truly functioned independently, as many Poco devices closely resemble Redmi products. From the perspective of users, this change is not expected to have a major effect. Furthermore, while Poco is shutting down all its sites under the po.co domain, Poco India, which uses the poco.in domain, appears to be remaining operational for the time being.
