Oppo has clearly made its mark as a significant player in the smartphone industry across the globe. In Q3 2024, it was ranked 4th in worldwide phone shipments, as reported by Canalys.
Global Market Expansion
A substantial 70% of Oppo's shipments now originate from outside of China, with India and Latin America being key regions for its growth. Consequently, China has slipped to become Oppo’s second-largest market, with Southeast Asia now taking the lead. Countries like Vietnam, Thailand, and Cambodia are at the forefront, while Indonesia follows closely behind.
In addition to this, Oppo is making strides into emerging markets, particularly in Latin America and Africa, demonstrating its dedication to global expansion. According to Canalys, Oppo secured the fourth position in Mexico in Q2 2024, and the year also saw its debut in Brazil and Argentina.
Premium Branding Focus
However, Oppo is not just concentrating on shipment volumes. The brand also aims to present itself as a premium option in the market. It has achieved a spot in the top three of the high-price category (USD 500+) across 14 global markets, which includes both India and several Southeast Asian nations.
Beyond smartphones, Oppo is broadening its internet services offerings, aiming for a more varied business model and a richer experience for its users. The company’s operating system, ColorOS, boasts a staggering 700 million active users every month. Oppo claims that there are 260 million users on its app store, 210 million utilizing the Oppo browser, and 110 million engaging with the Oppo theme store.
Innovations in AI and Manufacturing
Oppo is also working on making AI features available to a broader audience. This year, they plan to roll out these features to 50 million users globally, making Oppo the first mobile manufacturer to integrate generative AI across its entire product line.
The company's reach goes beyond just sales figures; it has set up factories in seven different countries to enhance local production and fortify its supply chain. Additionally, they are partnering with around ten companies to manufacture crucial components like batteries and chargers in Indonesia.
Oppo’s extensive retail and service network adds another layer of resilience to its international operations. With over 300,000 sales points, dedicated sales staff, after-sales service locations, and customer support teams, Oppo ensures a seamless experience for users all around the world.
