Oppo aims to extend its AI capabilities to 50 million devices by the conclusion of 2024. India is identified as a crucial market for the company’s latest AI expansion strategy.
Launch of Over 100 AI Features This Year
Oppo plans to introduce more than 100 AI features this year, positioning itself as a leader in the platform transition driven by new technology. Peter Dohyung, Oppo’s head of product strategy, has already disclosed the company’s plan for AI integration in its devices.
One significant step in this roadmap is the incorporation of generative AI features. An official from the company mentioned in an interview that Oppo anticipates all its phones to possess GenAI capabilities soon. The goal is to roll out these generative AI features to 50 million devices by 2024.
Enhancements in Camera System
The integration of AI technology is expected to enhance the camera system. A company official stated that Oppo will “continue to integrate AI to enhance the imaging experience.” However, details on how this will specifically improve the camera system remain unclear. Additionally, a summary feature utilizing generative AI is also in the works.
Data Privacy Measures
The AI features will be deployed with stringent data privacy protocols. This is crucial, as similar AI features from other brands often involve server-side implementations where user data is processed off-device.
Oppo is dedicated to enhancing the user experience through generative AI. The company is making notable efforts in the research and development of this technology, focusing on improving data centers and creating Large Language Models that support AI features.
