Nintendo has just revealed the much-anticipated successor to the highly successful Switch console (currently priced at $274.49 on Amazon) earlier today. Although the Switch 2 has been announced, Nintendo plans to keep fans waiting until April for a complete unveiling of the console. There’s still uncertainty regarding its price, shipping dates, and launch titles.
Sales Expectations
Despite the uncertainty, Bloomberg has reported that Nintendo is expecting the Switch 2 to become its best-selling console in the first year. To put things in perspective, Nintendo had aimed to sell 10.5 million Wii U consoles during its first year, which was a significant decline of 43% compared to the Wii’s sales in fiscal year 2008.
A Cautious Approach
Following the Wii U’s commercial struggles, Nintendo took a conservative stance on how many Switch consoles they would sell in the initial month, which coincidentally marked the end of their fiscal year. Surprisingly, the Switch exceeded expectations by about 760,000 units, eventually shipping 15 million units by 2018, with sales peaking at over 28 million in fiscal year 2021.
Ambitious Targets
In contrast, Nintendo seems to be gearing up for Switch 2 sales to surpass 20 million units in its first year. It’s important to note that this projection comes from Sanford C. Bernstein analyst Robin Zhu via Bloomberg, not directly from Nintendo.
Should the Switch 2 reach these sales figures, it would outshine not only the Wii and original Switch in their first years but also eclipse the PlayStation 4 and PlayStation 5. Nevertheless, Zhu emphasizes that Nintendo has already adjusted its supply chain to prepare for a significant surge in Switch 2 sales throughout 2025 and into early 2026.
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