Nintendo Denies AI Images in Mario Kart After Billboard Claims

Key Takeaways

1. AI-generated images in Mario Kart World raised questions among gamers due to their unusual designs, despite a Nintendo spokesperson clarifying that AI artwork is not involved in the game.

2. The game’s vast open-world tracks present a challenge for detailed design, making AI appear to be an attractive option, but Nintendo is cautious about its use.

3. Nintendo President Shuntaro Furukawa acknowledged the potential of AI for enhancing character behavior but expressed concerns over legal issues related to AI-generated images.

4. Shigeru Miyamoto, a key figure at Nintendo, has shown reluctance to adopt AI technologies, preferring not to follow competitors like Sony, which has patented AI tools for game asset creation.

5. While gamers accept AI for improving gameplay dynamics, there is significant resistance to the idea of AI-generated visuals in premium games like Mario Kart World, reflecting broader concerns within the gaming community.


The use of AI in video games has stirred up a lot of debate. In a recent Nintendo Treehouse event, spectators spotted odd billboards on the Mario Kart World tracks. These AI-generated images showcased recognizable items, but their designs were quite unusual. A Nintendo spokesperson clarified to Eurogamer that AI artwork doesn’t play a part in Mario Kart World.

Skepticism Among Gamers

After looking closely at the Mario Kart World footage, many players questioned the presence of AI images. However, a few billboards did raise eyebrows. For instance, there was a construction advertisement for a bridge, where certain elements of the design felt out of place. Nearby was an image of a skyscraper that didn’t match any real-life buildings. Additionally, one billboard featured a car with windows that were strangely tall. Many current AI tools simply don’t have the finesse or training to produce realistic designs.

Ambition and Caution

Mario Kart World stands as the most ambitious installment in the series, showcasing vast open-world tracks. With the challenge of populating these areas with intricate details, using AI might seem like an attractive shortcut. Nevertheless, key figures at Nintendo have been slow to adopt generative AI. Last July, Nintendo President Shuntaro Furukawa mentioned that while AI could enhance the behavior of “opponent characters,” he was cautious about the legal implications surrounding images created by machines.

Resistance to Change

Shigeru Miyamoto, the renowned game director, designer, and producer at Nintendo, also expressed reluctance towards recent AI advancements. In a September 2024 interview, he indicated that the company would not imitate some of its rivals. For instance, Sony has secured a patent for AI technology that assists artists in crafting game assets.

Most gamers are fine with developers utilizing AI to make enemies act more authentically. However, the idea of $80 games like Mario Kart World incorporating AI images would change the conversation. The backlash from the Ark: Survival Evolved trailer serves as a cautionary tale for the gaming industry.

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