During a recent financial conference call, Netflix executives disclosed that they have an impressive lineup of over 80 games currently in development. This announcement was made along with insights into Netflix’s gaming strategy, which emphasizes learning from past experiences and keeping users engaged during the intervals between seasons of their favorite shows.
Strengthening the Library with a Data-Driven Approach
Netflix is adopting a data-driven approach to enhance its gaming offerings. By scrutinizing the successes and failures of their initial game launches, they aim to build a more robust library of titles. A major focus will be on games based on popular Netflix intellectual properties (IP). This strategy leverages the existing fanbase and fosters deeper connections between the shows and the games. Interactive narrative games, a format that has seen significant traction for Netflix, will also remain a priority.
Beyond Filling Gaps: Enhancing Fan Engagement
Netflix views games as a powerful tool for fan engagement, beyond merely filling the gaps between seasons. The company suggested that games could be used to introduce new characters, storylines, and plot points, which could then be incorporated into future seasons or movies. This approach creates a more interwoven experience, allowing fans to delve deeper into the worlds they love. By offering these rich experiences, Netflix aims to keep users engaged on the platform and enhance the overall entertainment experience.
