Microsoft is launching an exciting new sweepstake to attract users to its Bing search engine, offering a staggering $1 million in grand prizes. This initiative began on October 8 and targets participants from six regions: the United States, United Kingdom, Canada, France, Germany, and Puerto Rico.
Enhancing User Engagement
This new campaign expands on Microsoft's current Rewards loyalty program, which rewards users with points for engaging with various Microsoft services and products. Upon registering on the sweepstakes website, participants receive five entries immediately and can accumulate up to 200 entries through increased interactions with the platform.
Additional Prizes and Donations
Besides the grand prize, Microsoft is also providing two runner-up awards of $10,000 each. In addition, they plan to donate as much as $500,000, shared between the World Wildlife Fund and UNICEF. For every participant who collects over 50 entries, Microsoft will contribute $5 to these charities.
Competing with Google
This sweepstake serves as Microsoft's strategy to enhance Bing's presence, especially now that OpenAI's GPT-4 technology powers it, creating a more interactive and chat-like search experience. Despite these advancements, Bing still needs to significantly improve to compete with Google's dominance in the search engine market.
Individuals already enrolled in Microsoft Rewards can gain more entries by performing daily searches on Bing or using the Microsoft Edge browser. Typically, the Rewards program offers smaller incentives like Xbox Game Pass subscriptions or store gift cards, making this million-dollar prize a notable upgrade to attract a larger audience.
A Challenge Ahead
This promotional sweepstake highlights Microsoft's determination to rival Google's supremacy in the search engine arena. Yet, despite the substantial cash incentive, Microsoft may face a tough challenge in persuading users to shift their long-held loyalty to Google.
