The launch of the OnePlus 12 in China has been marred by reports of manufacturing issues, with netizens on Weibo sharing images highlighting a visible gap between the camera module and the back panel. Additionally, some images showed an excess of glue in the same area. Notably, not all units have this issue.
Manufacturing Issues Surface
The OnePlus 12, the latest flagship smartphone from OnePlus, has faced criticism due to manufacturing issues. Users on Weibo, a popular Chinese social media platform, have shared images that showcase a noticeable gap between the camera module and the back panel of the device. Some images also reveal an excess of glue in the same area. It is important to note, however, that not all OnePlus 12 units are affected by these issues.
Differences in Quality Control Standards
Lu Weibing, partner and president of Xiaomi Group, as well as president of the international department and general manager of the Redmi brand, has suggested that the wider gap observed in the OnePlus 12 aligns with OnePlus' internal quality control standards. This implies that Xiaomi's standards are more stringent when it comes to manufacturing smartphones.
OnePlus Responds to Concerns
In response to the reports and comments from competitors, Li Jie, president of OnePlus China, issued an official statement to address the concerns of consumers. Li Jie reassured users that the reported issues are not indicative of a quality or design problem with the OnePlus 12. He explained that the design of the device involves the use of three different materials for the battery cover, lens module, and middle frame, which results in a curved surface design in certain areas. The camera decoration not only serves an aesthetic purpose but also enhances mobile signal reception.
Waterproofing and Dustproof Features Intact
Li Jie clarified that the design choices made for the OnePlus 12 do not compromise the phone's waterproofing and dustproof features. He explained that these features are addressed through sealing processes and coatings below the camera module. The variations in the thermal expansion and contraction coefficients of the different materials used in the device necessitate a certain tolerance in manufacturing to prevent breakage.
Customer Satisfaction Guaranteed
To address user concerns and ensure customer satisfaction, Li Jie announced a 7-day return policy for potential buyers of the OnePlus 12. If customers are dissatisfied with the product upon receipt, the customer service team has been directed to provide swift exchanges or returns. Li Jie emphasized that OnePlus is committed to addressing customer concerns and providing a seamless experience for users.
Calling Out "Malicious Competition"
Li Jie expressed his disapproval of what he referred to as "malicious competition" from certain brand executives who, in his view, were attempting to mislead the public. He described such behavior as rare and detrimental to the industry. By addressing these concerns and highlighting the company's commitment to quality, Li Jie aims to reassure consumers about the build quality of the OnePlus 12 while challenging competitors to let the product speak for itself.
In conclusion, despite the manufacturing issues reported for some OnePlus 12 units, the company's president, Li Jie, has provided a detailed response to address these concerns. He assures potential buyers that the reported issues do not compromise the device's quality or design. With a 7-day return policy in place, OnePlus aims to prioritize customer satisfaction and ensure a positive user experience.
