JBL Flip 7: AI Audio, Bluetooth 5.4, and IP68 Durability Upgrade

Key Takeaways

1. AI-Enhanced Sound: The JBL Flip 7 features the JBL AI Sound Boost algorithm for real-time sound optimization, providing well-balanced audio with deep bass, clear mids, and crisp highs.

2. Durable Design: With an IP68 rating, the Flip 7 is dustproof and waterproof, making it suitable for outdoor use and resistant to severe weather conditions.

3. Advanced Connectivity: The speaker uses Bluetooth 5.4 for faster pairing and supports Auracast, allowing connection of multiple JBL speakers for a larger sound experience.

4. Long Battery Life: The Flip 7 offers up to 14 hours of playback, with an additional 2 hours using Playtime Boost mode, and features a fast-detachable carrying system for portability.

5. Compact Size and Special Packaging: Measuring 182.5 x 69.5 x 71.5 mm and weighing 0.56 kg, it comes in a custom gift box that includes a handbag and a plush mascot keychain.


JBL has launched the Flip 7, a new portable Bluetooth speaker that features AI-enhanced sound and better wireless capabilities. This product is available in a special gift box edition, priced at 1,349 yuan ($186). Pre-orders began on February 24, and there’s an early-bird discount that reduces the price to 1,149 yuan ($158).

JBL Flip 7 Features

The Flip 7 benefits from advancements in audio technology with its JBL AI Sound Boost algorithm, allowing real-time sound optimization. It includes a high-quality acoustic chamber, an independent tweeter, a race-track shaped mid-bass driver, and dual passive radiators. This arrangement provides well-balanced sound with deep bass, clear mids, and crisp highs, creating an engaging audio experience whether you’re indoors or outside.

Design and Durability

Designed to endure various conditions, the Flip 7 has an IP68 rating for dustproof and waterproof protection, making it ideal for both indoor and outdoor settings. Its tough fabric mesh and solid build help prevent damage from dust, water exposure, and accidental drops. The speaker can handle severe weather like heavy rain, sandstorms, and can be submerged in up to 1.5 meters of water for half an hour.

Connectivity and Sound Quality

Equipped with Bluetooth 5.4, the Flip 7 offers quicker pairing, reduced latency, and enhanced energy efficiency. It also supports Auracast, enabling users to connect multiple compatible JBL speakers for a stereo effect or synchronized playback. This is great for creating a large soundstage, perfect for gatherings and outdoor activities.

For audiophiles, the Flip 7 features a USB Type-C audio input paired with a high-quality DAC chip, guaranteeing a superior listening experience when linked to computers or other compatible devices.

Portability and Battery Life

The Flip 7 has a unique fast-detachable carrying accessory system with JBL’s Pushlock mechanism, simplifying the process of attaching and detaching accessories like wrist straps or carabiners. It is powered by a robust lithium-ion polymer battery, providing up to 14 hours of continuous playback, with an extra 2 hours available using Playtime Boost mode. Charging is done via USB Type-C, and the Playtime Boost feature extends battery life by adjusting bass levels and turning off EQ settings.

Dimensions and Packaging

In terms of size, the JBL Flip 7 is compact, measuring 182.5 x 69.5 x 71.5 mm and weighing 0.56 kg (1.23 lbs). The package includes a custom gift box, a handbag, a red Flip 7 speaker, and a 10 cm plush mascot keychain.

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