Humble Bundle Fans Face Another Price Increase for Choice Subscription

Key Takeaways

1. Humble Bundle offers affordable game bundles and a monthly subscription service called Humble Choice, with part of the sales going to charities.
2. As of July 1st, 2023, Humble Choice’s new pricing is $14.99 per month or $154.99 per year, aimed at improving game quality and content.
3. Despite price increases, Humble Choice is still seen as more valuable compared to other subscription services, though some users are considering canceling.
4. Most games from Humble Choice are redeemable on Steam, but recent titles require different launchers, raising concerns among users about usability.
5. Rising costs in gaming subscriptions are a trend, with services like PlayStation Plus and Xbox Game Pass also increasing their prices.


Humble Bundle provides affordable game bundles, with part of the sales going to charities. At the same time, Humble Choice is a monthly subscription that simplifies the selection of games. Yet, loyal fans are feeling the strain as the service raises its prices yet again. Wario64 posted an email about the price increases on social media.

New Pricing for Humble Choice

Starting July 1st, customers in the U.S. will now need to pay $14.99 monthly or $154.99 yearly for Humble Choice. Gamers from different regions are also sharing emails with similar updates. Humble Bundle mentioned that the new pricing will help them deliver the “best-quality games and content you enjoy.” This announcement comes after a previous notice in May about rising costs and a mandatory membership to IGN Plus.

Value Compared to Other Services

Despite the increase, the service can still be seen as more valuable than other subscription options. Nevertheless, some users seem to be considering pausing or canceling their subscriptions. To retain these customers, the company highlights other perks of the service. In addition to an archive of older, inexpensive games from well-known publishers, subscribers get discounts on newer AAA titles.

Game Availability and Launchers

Most games available through Humble Choice are redeemable keys for Steam. One popular title right now is Warhammer 40,000: Boltgun, which is priced at $21.99 on Valve’s store. However, the company has started including games that require different launchers. In March 2025, several titles were released through Origin, which has now moved to the EA app. Critics have voiced their concerns about the software being awkward and lacking the user-friendly features of Steam.

Rising Costs of Gaming Subscriptions

With certain games selling for as much as $80, subscription services can help keep an increasingly pricey hobby affordable. Sadly, services like PlayStation Plus and Xbox Game Pass have also seen price increases over the past year.

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