In a surprising development, Huawei has lifted its embargo on chipset information for its latest phones. This change allows consumers to finally discover the processors powering the Mate 60, Mate X5, and Pura 70 series devices.
Previously, Huawei had kept the specific chipsets used in these phones under wraps. However, tipster “Adak is a wolf” announced on Weibo that Huawei’s frontline sales staff are now permitted to share processor details.
Huawei Lifts Chip Embargo, Now Discloses Processor Details
A visit by Chinese media outlet IT Home to a Huawei flagship store confirmed that the Mate 60 and Mate X5 series are equipped with Kirin 9000S series processors, while the Pura 70 Pro/Ultra features the Kirin 9010 chip.
Interestingly, Huawei’s recently launched international products, such as the MatePad SE 11″, MatePad Pro 13.2″, and Nova Y62/Plus phones, already reveal their processor models on the official website.
The previous secrecy was likely due to ongoing US sanctions, which scrutinize Huawei’s advanced chip manufacturing capabilities. Keeping chip details under wraps might have been a strategy to reduce pressure.
Shift in Sales Strategy
This new transparency signals a shift in Huawei’s sales strategy, potentially resulting in clearer communication in future product releases. While specific processor models are now disclosed, the details remain limited. In-store staff can only provide basic information about the chipset family and generation. Furthermore, the phone settings themselves will not display the specific processor model.
Future Prospects
Huawei is currently developing its next flagship model, which is expected to compete with the forthcoming iPhone 16 series. The Mate 70 series, anticipated in Q4 2024, will feature an upgraded Kirin chipset with AI-based capabilities, enhanced imaging, and support for satellite communication. This series will run on the HarmonyOS Next operating system and maintain 1.5K resolution displays.