Huawei Technologies has recently faced challenges in production and supply chain for its Mate 60 Pro 5G. However, the company has demonstrated resilience and adaptability in overcoming these obstacles. Despite issues with supply and demand, Huawei has implemented strategies to manage the situation.
Limiting Purchase Orders
To address the surging demand for the Mate 60 Pro, Huawei introduced a pre-order system. This decision was made to buy time for securing orders from suppliers. The main challenge lies in the advanced Kirin 9000s processor, which has complicated the supply chain dynamics and delayed the parts provision process.
Subscription Program
In an unconventional move, Huawei launched a subscription program for the Mate 60 Pro. Customers are promised delivery within 90 days of ordering, and purchases are limited to one unit per consumer. This approach aims to manage supply efficiently while maintaining customer interest.
Impressive Sales Figures
Despite the hurdles, the Mate 60 Pro has achieved notable success. Within just eight weeks of its launch, the series recorded 2.4 million units in domestic sales, according to Counterpoint data. This achievement is particularly impressive considering the background of US trade sanctions that Huawei has been facing.
Symbol of Resilience
The Mate 60 series, especially the Pro model, has become a symbol of Huawei's resilience. The company has managed to navigate through supply shortages and secure a strong market position, even during the Singles' Day shopping season. Despite limited daily sales due to supply constraints, the Mate 60 series continues to be popular among consumers.
In conclusion, Huawei's Mate 60 Pro 5G has faced challenges in production and supply chain. However, the company has implemented strategies such as the pre-order system and subscription program to manage supply efficiently. Despite these obstacles, the Mate 60 Pro has achieved impressive sales figures and has become a symbol of Huawei's resilience in the face of adversity.
