Huawei’s Managing Director and CEO of Consumer BG, Yu Chengdong, disclosed that the company is currently selling its high-end smart cars below RMB 300,000 at a loss due to the extensive investment in research and development, specifically in smart driving technology.
Huawei's Loss-Making Strategy
This financial pressure stems from Huawei's commitment to innovation, with a focus on developing cutting-edge smart driving technologies that elevate the overall driving experience for consumers.
To showcase their latest advancements in this domain, Huawei recently unveiled a sneak peek into the upcoming release of the Wenjie M5. This model introduces a range of features designed to revolutionize the driving experience for users.
The Innovation of Wenjie M5
The Wenjie M5 is designed to appeal to drivers who value style and functionality. It not only offers a sleek and modern design but also promises an enriched driving experience through intelligent travel features and a comprehensive suite of safety measures.
At the core of the vehicle's capabilities lies Huawei's ADS 2.0 high-end smart driving system, which has undergone significant enhancements. Among its latest features is the Smart Driving Pilot NCA, providing intelligent driving assistance across diverse road conditions.
One notable upgrade is the system's adaptability to urban roads, highways, and rural routes across the country without being reliant on highly precise maps. This adaptability is achieved through the integration of the GOD (General Obstacle Detection) network and RCR (Road Cognition & Reasoning) network 2.0 technology, resulting in an impressive 99% recognition rate for various obstacle types. Additionally, the system can autonomously analyze complex road scenarios, ultimately improving the vehicle's overall driving performance.
