HMD, the company behind the Nokia brand, has unveiled its plans for an exciting lineup of new devices set to debut this summer. These include a Barbie-branded flip phone, a retro Nokia feature phone, an HMD-branded smartphone, and the introduction of a new development platform named “HMD Fusion”.
Barbie Flip Phone Collaboration with Mattel
HMD's collaboration with renowned toy maker Mattel brings forth the Barbie flip phone, promising a blend of style, nostalgia, and a much-needed digital detox. The Barbie phone, designed as a classic flip phone, is expected to hit the market this summer, offering a unique take on mobile communication.
Nokia Devices Here to Stay
In addition to the Barbie phone, HMD is preparing to launch another phone under its own brand. Despite limited details currently available, leaks and reports hint at HMD's ongoing work on multiple smartphone models. Furthermore, HMD has assured consumers that Nokia devices will continue to be available, dispelling concerns about the brand's future.
HMD Fusion - Empowering DIY Enthusiasts
A standout announcement from HMD is the introduction of HMD Fusion, a device tailored for DIY enthusiasts. This smartphone-style platform features connection points for users to build, program, and connect custom hardware accessories. From stylish outfits to advanced devices like payment terminals and medical equipment, the possibilities with HMD Fusion are vast.
HMD encourages users to contribute their ideas, fostering a community-driven approach to innovation and customization. The company has also released a toolkit for developers and businesses, providing design files and software integration details to support this creative endeavor.
Focus on Sustainability and Repairability
Emphasizing their commitment to sustainability, HMD aims to enhance repairability features in their devices. A significant portion of HMD's smartphone sales in Europe and Australia/New Zealand in 2023 comprised repairable devices. The company intends to increase this to three-quarters of sales in these regions and half of global sales this year.
Moreover, HMD is working on streamlining screen repair processes, advocating for a "FIY" (Fix it Yourself) approach to empower users in handling repairs independently. By promoting sustainability and user empowerment, HMD continues to innovate in the mobile technology landscape.
