Key Takeaways
1. HMD Fusion X1: A family-friendly smartphone designed for teens, featuring robust parental controls, a 108MP AI camera, and a modular design for customization.
2. FC Barcelona Collaboration: The HMD Barça 3210 and Barça Fusion offer unique football-themed experiences, including hidden player messages and interactive features for fans.
3. Amped Buds: Innovative wireless earbuds with a reverse-charging case, Active Noise Cancellation, and up to 95 hours of playback time, designed for on-the-go users.
4. Feature Phone Expansion: New models like the HMD 130, 150 Music, and 2660 Flip cater to feature phone enthusiasts, offering music capabilities, long battery life, and simplicity.
5. Affordable Pricing: HMD’s new products are competitively priced, with the Fusion X1 at £229, Barça phones at £79 and £229, Amped Buds at £169, and feature phones ranging from £29 to £69.
HMD has made a significant impact at the Mobile World Congress (MWC) 2025 with a variety of new products, such as the HMD Fusion X1, devices themed around Barca, Amped Buds, and updated feature phones. The Finnish company is emphasizing family-oriented tech, designs inspired by football, and innovative solutions for power, enhancing its pledge to create meaningful mobile experiences.
HMD Fusion X1: A Smartphone for Teens
The HMD Fusion X1 marks the introduction of the first smartphone in the brand’s family-friendly series. Collaborating with Xplora, this device offers parents robust tools to oversee and control their child’s smartphone activities. It runs with an Xplora subscription that starts at €4.99 monthly, giving access to features like real-time location updates every 20 seconds, remote management, emergency SOS, and alerts for low battery.
Equipped with a 108MP AI camera, the Fusion X1 has a 5,000mAh battery, and supports both face and fingerprint unlock for user convenience. The phone operates on HMD’s modular Fusion design, enabling users to customize their device with interchangeable Outfits that add new functionalities. To minimize distractions, it includes a School Mode that limits certain applications during study times. With an IP54 rating, it’s also splash-resistant, ensuring durability for daily use.
HMD Barca 3210 and Barca Fusion
HMD has teamed up with FC Barcelona to unveil the HMD Barça 3210 and HMD Barça Fusion for football fans. The Barça 3210 is a classic feature phone dressed in the club’s Blau and Grana colors, featuring hidden messages from players and the iconic Snake game played on a virtual football field.
On the other hand, the Barça Fusion is a smartphone that lights up under UV light, revealing player signatures and special team-themed surprises. Fans can wake up to motivational messages from their favorite Barça stars, creating a unique interactive experience.
HMD Amped Buds
HMD is broadening its audio offerings with the Amped Buds, the first wireless earbuds in the world that come with a reverse-charging case. The 1,600mAh case can magnetically charge compatible smartphones, so users will never run low on battery while out and about. The earbuds feature Active Noise Cancellation (ANC) and Environmental Noise Cancellation (ENC) for clear calls, along with customizable EQ settings available through an app.
These earbuds, available in Black, Cyan, and Pink, boast up to 95 hours of playback time and come with an IPX4-rated case and IP54-certified earbuds, providing resistance to water and dust.
HMD 130, 150 Music, and 2660 Flip
HMD is continuing to ride the wave of feature phone popularity with its new HMD 130 and 150 Music, along with the HMD 2660 Flip. The 130 and 150 Music are tailored for music enthusiasts, featuring built-in 2W speakers, FM radio capability, Bluetooth 5.0, and expandable storage via microSD cards (up to 32GB). They offer a remarkable standby battery life of up to one month.
In contrast, the HMD 2660 Flip reimagines simplicity with a 2.8-inch QVGA main display, a secondary 1.77-inch screen, large tactile buttons, and a 0.3MP camera. It also has an emergency button for extra safety, making it perfect for users who want to disconnect from smartphone distractions.
Pricing & Availability
The HMD Fusion X1 will be available for £229 starting in May 2025. The Barça 3210 is priced at £79, while the Barça Fusion is set at £229. The Amped Buds will launch in April for £169. The HMD 130 and 150 Music will be priced at £29, and the HMD 2660 Flip will retail for £69.
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