Hisense Launches $20,000 ULED X TV for Ultra-Premium Market

Hisense Launches $20,000 ULED X TV for Ultra-Premium Market

Hisense has unveiled its impressive 110-inch ULED X Mini LED TV, which is now globally available for a price of $20,000. This model, known as the 110UX, was first presented at CES 2024 and has since won several accolades, including a CES Innovation Award and the Editor’s Choice Award from Digital Trends.

Exceptional Quality and Performance

The 110UX boasts a peak brightness of 10,000 nits, enhanced by over 40,000 local dimming zones, which help minimize backlight bleed while improving contrast. With the Hisense Hi-View AI Engine X onboard, the TV adjusts in real-time to provide optimized clarity. It features a stunning 4K resolution (3840 × 2160 px) and a refresh rate of 120Hz (with 144Hz VRR), ensuring a seamless viewing experience for sports, films, and gaming enthusiasts.

For gamers, the TV is equipped with four HDMI 2.1 ports, Game Mode Pro, and AMD FreeSync Premium Pro, allowing for high-frame-rate gaming capabilities. Additionally, it comes with a robust 102W speaker system that offers 4.2.2 surround sound, compatible with Dolby Atmos and DTS, creating an immersive audio atmosphere.

Aiming for a Worldwide Market

In the United States, the 110UX operates on the Google TV platform, while in Europe it uses the Vidda U OS. The pricing is set at $19,999 in the U.S., £19,999 in the UK, and €19,999 in Europe, and it can be found at major retailers like Best Buy and specialty stores such as Crampton and Moore. This international launch highlights Hisense’s ambition to expand its reach beyond its typical mid-range offerings.

Along with the standard 110UX, Hisense has also introduced a Championship Edition to coincide with the NBA season launch. This exclusive version features upscale elements that cater to sports fans, further establishing the brand's presence in the premium market segment.


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