Google Pays Samsung to Promote Gemini in One UI Report

Key Takeaways

1. Google faces multiple antitrust lawsuits over alleged unfair market practices.
2. The company reportedly paid Samsung a significant amount to promote its AI assistant, Gemini.
3. Payments to Samsung are expected to last a minimum of two years, covering pre-installation on devices.
4. Samsung agreed to make Gemini the default app despite having its own AI assistant.
5. The Galaxy S25 series features Gemini as the default assistant, with updates and new features included.

Google is currently facing multiple antitrust lawsuits that claim the company has engaged in unfair practices to dominate the market. It has been accused of incentivizing companies to choose its products and software over competitors. Recently, reports emerged that Google paid Samsung “a huge amount of money” to promote Gemini within One UI. This arrangement involves monthly payments expected to last for a minimum of two years.

Monthly Payments to Samsung

In a report by Bloomberg, Peter Fitzgerald, the VP of Global Partnerships, Platforms & Ecosystems at Google, disclosed that Samsung received substantial monthly payments to guarantee that Gemini was pre-installed on their devices. This deal encompasses payments for every device featuring the AI assistant, along with a share of the revenue generated from ads within the app.

Contract Details and Device Integration

Moreover, this agreement is said to extend for at least two years, and Samsung accepted these payments to make Gemini the default app, even though the company has its own AI assistant. The Galaxy S25 series comes with Gemini already set as the default assistant, which can be activated by pressing the power button, similar to how it works on Google Pixel devices. This integration ensures that Samsung phones equipped with Gemini receive all the updates, including features like real-time conversations and Visual AI.

The final hearing is reported to have occurred on Monday, April 21, and it is expected to be the last session before a decision is reached in September.