G-SHOCK has teamed up with Indian label Almost Gods to introduce the limited-edition GA-2100AG24-1A1 timepiece, with only 250 units up for grabs. Launched on November 29, 2024, this collaboration merges G-SHOCK's famed durability with Almost Gods' unique aesthetics that draw from mythology and nature.
A Creation and Destruction Theme
The GA-2100AG24-1A1 is centered around the idea of creation emerging from destruction, taking visual cues from volcanic activity. It features G-SHOCK’s signature octagonal GA-2100 design, enhanced by the distinctive flair of Almost Gods. This timepiece embodies a blend of strength, durability, and individuality—making it not just functional but also a work of art.
Excitement About the Partnership
“This is our first partnership focused on India, and we’re thrilled to collaborate with Almost Gods,” stated Hideki Imai, Managing Director of Casio India. “This watch merges G-SHOCK's toughness with Almost Gods' artistic vision. It marks a significant step in our dedication to the Indian market, where we’re partnering with local brands that resonate with the youth.” For Almost Gods, this collaboration is a major achievement. Dhruv Khurana, the brand’s Creative Director, mentioned, “This partnership is a key moment for us. G-SHOCK and Almost Gods both embody values of strength and uniqueness, making this collaboration feel so right.”
The Launch Event and Key Features
The watch was introduced during a launch event held at Almost Gods’ flagship store in Delhi’s Dhan Mill Compound. Attendees included fashion lovers, influencers, and supporters of both brands, who got an exclusive first glimpse of the watch.
The timepiece boasts several practical features:
- Durability: It is shock-resistant and has a carbon core guard structure, ensuring it can withstand daily wear and outdoor activities.
- Water Resistance: With a 200-meter water resistance rating, the watch is suitable for everything from splashes to swimming.
- Functionalities: The watch offers world time for 31 time zones, a stopwatch, a 24-hour countdown timer, and five alarms.
- Visibility: Double LED lights ensure clarity even in dim conditions.
- Long-lasting Power: It operates on two SR726W batteries, providing around three years of life.
Compact and Stylish
The GA-2100AG24-1A1 is lightweight and compact, measuring 48.5 x 45.4 x 11.8 mm and weighing only 51 grams. Its elegant resin band and mineral glass design make it both fashionable and comfortable. Priced at ₹12,995, the watch includes a certificate of authenticity and special packaging.
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