Key Takeaways
1. E Ink Marquee is a new display technology designed for outdoor digital signage that uses less power than traditional LED or LCD screens.
2. It operates efficiently in a wide temperature range (-20°C to 65°C) and updates content in 5 to 7 seconds.
3. The display features a four-pigment system for improved color output and is aimed at low-maintenance, sunlight-readable applications.
4. Marquee is intended for locations prioritizing durability, energy efficiency, and readability over fast refresh rates or interactivity.
5. While not a complete replacement for LCD or LED, E Ink Marquee offers a practical solution for businesses looking to reduce operational costs in challenging outdoor environments.
Outdoor digital signage typically involves bright LED panels or energy-consuming LCD screens, but E Ink is taking a different approach. Their latest display technology, called E Ink Marquee, can produce vibrant colors without using a lot of power. What sets it apart is not just the enhanced color quality, but also its ability to function in a broad temperature range, from -20°C to 65°C.
Designed for Digital Signage
Marquee is specifically made for what’s known as “Digital Out of Home” or DOOH signage, which includes those paper-like displays found in restaurants, transportation centers, or shop windows. It can be manufactured in sizes up to 75 inches, with content updates that can happen in as little as 5 to 7 seconds. Unlike LCD or LED displays that continuously consume power to keep an image on the screen, E Ink displays reflect light and only require energy when the image changes, making them much more energy-efficient.
Advanced Technology for Better Performance
The Marquee series employs a four-pigment system that allows for improved color output compared to previous E Ink technologies. It is positioned as a low-maintenance, sunlight-readable solution for signage that doesn’t need constant animations. Reports suggest that Marquee will be aimed at locations where durability, energy efficiency, and readability are valued more than fast refresh rates or interactivity.
Although it is still in the works, E Ink plans to unveil Marquee next month at Display Week in California (May 11-16). A preview of this technology will also be presented during Touch Taiwan 2025 (April 16-18). Several demo panels, including some with restaurant-themed visuals, have already been noticed at earlier exhibitions.
A Step Towards Practical Signage Solutions
E Ink Marquee isn’t expected to completely replace LCD menus or LED walls in the near future. However, for businesses looking to cut down on operational costs or install signage in more challenging outdoor settings, this technology appears to be a practical advancement.
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