Key Takeaways
1. DJI has shifted to launching new products in China first due to U.S. drone bans.
2. Recent products, like the RS 5 camera stabilizer and Osmo Action 6, debuted in China weeks before international release.
3. DJI now shares product teasers globally at the same time, unlike before.
4. Their latest teaser video is mysterious and highlights drone footage, suggesting a new product is coming.
5. The teaser hints at exploring “an all-new dimension,” possibly indicating a new device, with the Avata 360 spotted for sale.
DJI has recently changed its approach to product releases. In the past few years, the company typically launched new items both in China and worldwide at the same time. However, this strategy shifted after the United States began to enforce its ban on drones made overseas.
Focus on China First
Since that time, DJI has prioritized launching products in China first. For instance, the RS 5 camera stabilizer and Osmo Action 6 (currently $369 on Amazon) were available in its home country about two weeks to a month before they were released internationally. Consequently, the company began sharing teasers on Chinese social media several weeks ahead of those for other regions.
A New Teaser Approach
Now, DJI has reverted to releasing teasers at the same time globally. Interestingly, their latest video is more mysterious than previous ones. The 41-second clip does not specify what the company is planning or when new products will come out. Still, the visuals unmistakably showcase drone footage, which DJI confirmed in a tweet.
The main content of the video is filmed from a first-person view (FPV), and DJI also features 360-degree shots, hinting that fans will soon explore “an all-new dimension.” This suggests that the teaser may be for a brand new device rather than an existing one. Additionally, the Avata 360 has recently been spotted for sale on Facebook Marketplace, indicating that its launch may be imminent.
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