Casio has introduced a new line of G-SHOCK watches in partnership with K-POP sensation ITZY, catering to fans worldwide. The watches come in beige pink, white, and translucent black variants, featuring ITZY's logo and vibrant accents inspired by the group's official ring lights.
ITZY Collaboration with G-SHOCK
Marking ITZY's inaugural collaboration with G-SHOCK, this collection underscores the group's broad global following since their debut in 2019, especially resonating with young female audiences in Asia. The watches sport a sleek, compact, octagonal bezel, aligning seamlessly with ITZY's image and offering fans effortless fashion coordination.
Eco-Friendly Design and Special Packaging
Beyond their trendy aesthetics, these watches are environmentally conscious, crafted from bio-based resin materials. Each timepiece comes in special packaging adorned with ITZY's printed signatures, elevating them to coveted collectibles for enthusiasts.
Features and Functionality
These watches are not just about looks; they pack essential features for the contemporary user. With world time functionality spanning 31 time zones, a 1/100-second stopwatch for precision timing, a countdown timer, and five daily alarms for personal organization, they cater to a variety of needs. Enhanced with a double LED light for optimal visibility in dim conditions, the watches also include a full auto-calendar programmed until 2099, a mute function for silent environments, and a hand shift feature ensuring constant visibility of the digital display.
The watch will roll out in several Asian markets, starting with Japan on March 8, priced at 19,800 yen (~$132).
