Key Takeaways
1. Casio will launch its first mechanical watches under the Edifice brand, the EFK-100D series, in Japan on July 11, 2025, with reservations starting July 1.
2. The models will be available on major platforms like Amazon Japan, Rakuten, and Yahoo Shopping, with prices set at 55,000 yen (around $379) for the carbon dial model and 49,500 yen (approximately $341) for stainless steel dial models.
3. The carbon version is expected to sell out quickly due to its unique forged carbon construction, often used in high-performance car parts.
4. The EFK-100D series features 100-meter water resistance, a 40-hour power reserve, and 24-jewel movements in a compact 39 mm case.
5. A global rollout for these watches, excluding the exclusive Japan carbon fiber case version, is planned to begin in August 2025.
Casio is set to launch its inaugural mechanical watches under the Edifice brand, specifically the EFK-100D series, with sales commencing in Japan on July 11, 2025. Reservations will be available starting at midnight on July 1. This news has been shared across various Japanese retail and news platforms, highlighting the new stainless steel models introduced earlier this month, including the carbon dial EFK-100CD-1AJF and the standard versions.
Availability and Pricing
The pre-order information indicates that all five models will be accessible on major platforms such as Amazon Japan, Rakuten, and Yahoo Shopping. The pricing aligns with earlier announcements: the forged carbon dial model is set at 55,000 yen (around $379), while the stainless steel dial models will retail for 49,500 yen (approximately $341).
Anticipated Popularity
According to Great G-Shock World, the carbon version is predicted to be the quickest to sell out. This is mainly due to its construction using resin-embedded forged carbon material, a substance often utilized in high-performance car parts. If you’re interested in purchasing one, acting fast is advisable, as there may be limited availability in the initial production run of all variants.
A New Chapter for Casio
The EFK-100D series marks a significant milestone for Casio, as it ventures into the realm of automatic mechanical watches for the first time. These timepieces are designed with 100-meter water resistance, provide 40 hours of power reserve, and incorporate 24-jewel movements, all housed in a compact 39 mm case with visible casebacks. The global rollout for these models, excluding the exclusive Japan carbon fiber case version, is anticipated to begin in August 2025.
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