Casio G-Shock Urban Utility Series: Eco-Friendly Watches with 10-Year Battery

Casio Japan has revealed two fresh G-Shock models—GD-010CE-5JF and GA-010CE-2AJF. These timepieces focus on sustainability, featuring a tough design that includes eco-friendly elements. Both models are expected to launch in January 2025, with the GD-010CE priced at ¥17,050 ($110) and the GA-010CE at ¥20,350 ($132).

Eco-Friendly Features

A key highlight of these watches is the use of biomass plastics for their cases and bezels, showcasing Casio’s commitment to environmentally-friendly production methods. The strong cross-straps of the watches are made from “Cordura” re/cor materials, which incorporate recycled PET (Polyethylene terephthalate) threads to ensure both sustainability and durability. Moreover, the straps are colored with a technique called “Food Textile,” which utilizes food waste for natural dyes. The GD-010CE features shades inspired by echinacea, whereas the GA-010CE draws its colors from red turnips.

Advanced Functionality

Functionality remains a vital aspect of both models. The GD-010CE comes with a remarkable 10-year battery life, along with standard G-Shock functionalities like 200-meter water resistance, various time zones, and accurate alarms. On the other hand, the GA-010CE, featuring an analog-digital design, boasts advanced options such as world time, a stopwatch, and a countdown timer, all while maintaining its shock-resistant nature.

Nature-Inspired Aesthetics

The aesthetics of these timepieces are greatly influenced by a connection to nature, with earthy tones and materials that combine resilience with environmental awareness. Currently, these models are exclusive to the Japanese market, making them a potential treasure for collectors from abroad.

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