Bose Partners with Wearable Brand Noise in India
The renowned audio giant Bose has made a strategic investment in India’s leading wearable brand, Noise. The significant milestone solidifies Bose’s commitment to innovation and even propels Noise’s growth and expansion in the country. As India’s largest profitable direct-to-consumer business, Noise started its first-ever funding as a part of the Series A round, leading to the strategic collaboration with Bose.
Redefining the Landscape of Audio Technology
The wearable brand Noise ventured five years ago and is now the leading wearable seller in India. It is now eyeing starting its journey in the audio segment with its new partner, Bose. The collaboration between Noise and Bose will redefine the landscape of audio technology. It aims to elevate research and design efforts to meet the evolving preferences of consumers in India. There will be a sharp focus on audio space innovation and consumer experience.
Transformative Technology for Smart Wearables
The company aims to bring top-notch technology to its smart devices to benefit new-age customers. The partnership will surely reap some new products that will capture user’s attention shortly. Further, we won’t be surprised to see something exemplary for smart wearables with new innovative technology and better audio quality.
“As we looked at the opportunity to reach more people with the benefits of our technology in India, investing in Noise became an obvious choice,” said Nicholas Smith, senior vice president, strategy and business development at Bose. “Their leadership in the wearables category and understanding of their customers will allow us to collaborate and bring new, differentiated products to a growing market.”
Accelerating Noise's Trajectory in the Market
The collaboration with Bose is poised to further accelerate Noise’s trajectory and solidify its standing in the market. It has set the stage for an era of innovation in the audio and smart wearable segments.
