Bluesky's Rise: Is It a Competitor to X Social Media?

Bluesky’s Rise: Is It a Competitor to X Social Media?

Bluesky, a newer microblogging site, has seen a huge increase in its number of users. Once just a quiet player behind X (previously known as Twitter), Bluesky has now stepped up as a strong option, especially as countless unhappy users are leaving Elon Musk's controversial site. As of November 2024, Bluesky has gained over 20 million active users, which highlights both its attraction and its capability to change the social media scene.

The Birth of Bluesky

Started in 2022 by Jack Dorsey, who also helped create Twitter, Bluesky had a tough time getting noticed in a crowded market ruled by X and Facebook. It was made under AT Protocol, a decentralized tech for social media meant to give users greater control over their data and interactions. The aim was straightforward: to form a space where freedom of expression could flourish without the manipulation by algorithms that often plagues other platforms. Despite having a well-known supporter, Bluesky's growth was initially sluggish.

A Turning Point in 2024

Everything shifted in 2024 when major incidents started to unfold in the realm of social media. X, under Musk's management, has run into a number of issues, from changes in moderation rules to problems with user experience. These incidents opened up chances for competitors, and Bluesky took full advantage of the situation.

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