Key Takeaways
1. Amazon has launched Interests AI, an assistant that finds products based on user-described interests.
2. The AI uses a language model to convert detailed user descriptions into targeted product searches.
3. Users can create and customize multiple prompts to refine their product searches.
4. Interests AI operates 24/7, automatically notifying users of new products that match their criteria.
5. Access to the Interests feature is currently available to a select group of US users, with broader availability expected soon.
Amazon has introduced its Interests AI, a clever assistant that automatically looks for new products based on what users describe as their interests.
How It Works
The Interests AI relies on a large language model designed to convert descriptive user inputs into product searches. Users can narrow down the products by providing multi-sentence descriptions detailing what they want. This may include specific colors, price limits, and design preferences.
Customizable Prompts
Users can create multiple prompts, each of which can be refreshed with new specifications and descriptions of what they are searching for on Amazon. The AI is active around the clock, continuously searching for new products that align with the prompts and notifying users about the latest finds, significantly reducing the need for manual searches.
Those who wish to explore the Amazon Interests AI can open the Amazon app on their smartphones or navigate to the Amazon website using their mobile browsers. By tapping the “Me” tab in the Amazon Shopping app, they can check if the “Interests” feature is available. A select group of US users will have immediate access, while others will gain access in the months to come.
Amazon’s Announcement
Amazon’s AI-driven ‘Interests’ function automatically discovers new products that align with your interests and hobbies.
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