While the alternative to X/Twitter, called Bluesky, took over three years to reach 15 million users, Meta's Threads achieved that milestone in about 10 hours. Although Threads is currently having difficulty reaching the 300 million user mark, it seems that "more than 250 million" users is sufficient to initiate plans for monetization. In mid-2023, Mark Zuckerberg mentioned that Threads has the potential to be the next social network from the company to reach 1 billion users, suggesting that advertising would come after achieving "hundreds of millions," though he did not specify a clear figure. Recent info suggests that this could happen next year.
Advertising Plans for Threads
As per "three sources with direct knowledge of the plans" who talked to the Information, advertising is expected to launch on Threads in early 2025. Last month, Zuckerberg referred to 275 million monthly active users while discussing Threads and its future prospects. The three insiders also noted that only a limited group of advertisers will be allowed on the platform during the initial phase, set to begin in January 2025.
Future Features and Revenue Expectations
Conversely, Meta's CFO Susan Li addressed this topic in a post-earnings call in October, indicating that Threads is not anticipated to be "a significant revenue driver for 2025." She also shared that the app will receive additional features soon, but unfortunately, she did not reveal any specifics about these new additions. With Facebook currently dealing with numerous scams and questionable advertisements while often enforcing unnecessary censorship on various opinions, Threads could serve as a remedy for these issues. However, it’s possible that Meta could repeat its previous mistakes, leaving us to wonder what 2025 will hold for users of this platform.
Source: Link
