Yandex Enters Indonesia's AI Market: Opportunities and Impact

Yandex Enters Indonesia’s AI Market: Opportunities and Impact

Founded in 1997, Yandex started its search engine the very same year. Nowadays, Yandex Search leads the search engine industry in Russia, holding a market share exceeding 70 percent. Beyond just search, Yandex offers various services such as online shopping, ridesharing, streaming media, cloud computing, and web mapping, and is also creating a web browser. This giant, which employs over 25,000 people, is now focusing on the AI market in Indonesia.

Meeting About Expansion

According to Reuters, Indonesia's communications minister, Meutya Hafid, had a meeting with Alexander Popovskiy, who heads Yandex's international search division. They discussed Yandex’s plans to "expand the search engine platform in Indonesia.” However, neither party gave any comments regarding the specifics of the investment, including its financial aspects and timeline.

AI Investments in Indonesia

Earlier this year, Nvidia along with the Indonesian telecom company PT Indosat Ooredoo Hutchinson revealed intentions to establish an AI center in Central Java. The investment amount for this venture has been disclosed as $200 million.

Yandex rolled out the MatrixNet machine learning algorithm back in 2009 and has integrated it into many of its products ever since. In fact, CERN utilizes this technology to process the enormous data generated by the Large Hadron Collider.

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