TCL has unveiled its mid-year market performance report, showcasing robust shipment figures across the board. Notably, mini-LED and QLED TVs have seen remarkable growth, with year-on-year increases of over 100% and 64%, respectively. According to the latest report, TCL's shipments have risen by 10% year-on-year for the first half of 2024, amounting to 12.52 million TVs shipped globally during this period.
The impressive shipment statistics underscore TCL's position as a leading global brand with a positive future outlook. Compared to the first half of 2023, shipments grew by approximately 9.2%. The second quarter of 2024 was particularly strong, contributing to 53.4% of the total shipments for the first half of the year. This marked a 12.9% improvement over Q2 2023 figures. Additionally, TCL noted a steady increase in the average size of its shipped TVs, reaching 51.7 inches in the first half of 2024.
Significant Growth in Larger TV Models
TCL reported a 14.5% year-on-year increase in shipments of TVs sized 65 inches or more and a 34.5% rise for TVs 75 inches or larger. The company also highlighted substantial growth in global shipments of its mini-LED and QLED TVs, which surged by 122.4% and 64.4% year-on-year, respectively, in H1 2024.
Positive Outlook for the Second Half of the Year
The outlook for TCL remains promising as the company aims to build on its strong performance in the first half of the year. TCL projects significant improvements compared to the previous year, signaling continued growth and market presence.
