Tag: Video Generator

  • Google’s AI Video Generator Launches for Workspaces Users

    Google’s AI Video Generator Launches for Workspaces Users

    Google is broadening the reach of its Gemini-driven video generator to certain Workspace SKUs. Workspace is a cloud-based productivity solution designed for businesses, offering a variety of applications and tools. At the moment, it’s available for Workspace Labs and Gemini Alpha users, with a wider rollout anticipated by the year’s end.

    Video Creation for Project Management

    The video generator is marketed by Google as a tool for project management, enabling the creation of videos from text prompts or documents shared via Google Drive. It utilizes the Gemini system to propose scenes and outlines for the videos.

    Features and Templates

    According to the company, Vids can produce "dynamic, engaging videos" using "millions of high-quality royalty-free media assets." It has the capability to craft storyboards that include suggested scenes and background music. Additionally, there are numerous pre-designed templates catering to different scenarios.

    Users have the option to record themselves and integrate their clips into the video. The generator can also create teleprompter logs suitable for meetings and presentations. Moreover, it provides voiceover audio features, allowing users to choose from preset voices that match the desired mood or purpose. Files can be easily inserted from Google Drive through a simple drag-and-drop process.

    Sharing and Accessibility

    Videos can be shared with other users via Google Drive, and there’s a feature to automatically generate closed captions. This adds an extra layer of accessibility for viewers.

    Google emphasizes that Vids can create "dynamic, engaging videos" using "millions of high-quality royalty-free media assets." The tool is designed to produce storyboards with suggested scenes and accompanying background music. There are also several pre-built templates tailored for various scenarios.

    Users can record themselves and add their footage into the video, while also generating teleprompter logs for meetings and speeches. The software supports voiceover audio, offering preset voice selections based on the mood or intent. You can easily drag and drop files from Google Drive into the workspace.

    Videos can be shared through Google Drive, and an automatic closed captioning option enhances usability for all users.

  • Amazon Ads Revamps AI Video Generation Features for Better Ads

    Amazon Ads Revamps AI Video Generation Features for Better Ads

    While Amazon Ads has been utilizing generative AI for some time, there’s always an opportunity for enhancement. Recently, they introduced a new AI video generator along with a live image feature. These new capabilities are available at no cost and allow users to create videos from a single image.

    New AI Features

    Amazon describes the video generator as a tool that "curates custom AI-generated videos tailored to a product’s distinct selling proposition and features, leveraging Amazon’s unique insights to vividly bring a product story to life." To use this feature, all that is needed is one image of the product. The live image feature, part of the new AI-driven image generator, also aims to create visuals that enhance ad effectiveness.

    Consumer Demand for Video Content

    A recent study by Wyzowl, referenced by Amazon, found that 89% of consumers are eager to see more video content from brands they love. Many merchants face challenges related to time and cost, but AI-driven tools like Amazon’s new video and image generators are set to alleviate these obstacles. Currently, these tools are in the beta phase and are available only to select advertisers in the U.S. Feedback from these users will lead to adjustments and the eventual rollout to more users and markets.

    Special Offer for Amazon Ads Users

    Amazon Ads users can take advantage of Rick Wong’s Ultimate Guide to Amazon Ads: Advance Tactics and Best Practices for Amazon FBA Sellers and Agencies, available for just $2.99 in Kindle format (70% off the list price of $9.99), hardcover for $16.33, or in paperback for $9.99.