Tag: UK debut

  • Casio GA-2100 G-Shock x Coca-Cola Collab Sells Out in Minutes

    Casio GA-2100 G-Shock x Coca-Cola Collab Sells Out in Minutes

    Key Takeaway

    – Coca-Cola 140th anniversary GA-2100CC-3A (CasiOak) sells out quickly in the UK; price £160 (~$214).
    – UK debut; previous Coca-Cola G-Shock was US/Mexico-only; no US/EU release plans announced yet.
    – Distinctive design: translucent green case, Coke bottle-inspired strap, bubble-textured brown dial, rose-gold markers, red bottle at 9 o’clock day indicator, bottle-cap caseback engraving.
    – Standard G-Shock specs: 200m water resistance, Carbon Core Guard, shock resistance, 31 time zones, 3-year battery.
    – Japan release via online lottery at ¥27,500 (~$172) as Casio uses lotteries to manage demand.

    Casio had warned buyers it would be limited — one per customer, no exceptions. It turns out even that caveat was pretty generous. The GA-2100CC-3A, which is the newest special edition G-Shock collaboration with Coca-Cola in Casio’s lineup, celebrates the beverage giant’s 140th anniversary. Earlier today (May 15), the watch sold out almost immediately after going live on the UK Casio store at £160 (~$214).

    Specs

    The watch is built on the GA-2100 platform, but it’s better known as the CasiOak. That alone guarantees attention for any new collab drop on the platform, but the Coca-Cola partnership likely pushed demand well beyond the usual G-Shock buyers. The design is built around a translucent green resin case, and a strap inspired by Coca-Cola’s iconic glass bottle. There’s a textured brown dial with bubble-like patterns. Rose-gold hour markers and hands lend some contrast to the design as well. A neat little detail is the small red bottle at the 9 o’clock position, which doubles up as the day-of-week indicator. The caseback has an engraving of a bottle-cap. Lastly, the watch ships in exclusive themed packaging.

    Build & Design

    Under the hood it’s all standard G-Shock — 200-meter water resistance, Carbon Core Guard construction, shock resistance, world time across 31 time zones, and a three-year battery. In Japan, the watch launched via an online lottery on the Casio Japan site at ¥27,500 (roughly $172). Casio has adopted this precisely because of the demand these drops generate. The UK got a direct sale instead – and this was the result. The previous Coca-Cola G-Shock, the DW6900CC23-3, came out in 2023 and was limited to the US and Mexico with no UK release. Essentially, this is the UK debut of GA-2100CC-3A, and clearly a sought-after one for British collectors, many of whom had been locked out of the last collab entirely. No release plans for the US or European Union have been announced as of writing.

    UK Release Notes

    With no official plans for a broader roll out, buyers in the UK were given a rare chance to get a Coca-Cola themed GA-2100CC-3A straight from the official store, and that kind of direct sale sparkles with urgency. The late May debut aligns with Coca-Cola’s 140th anniversary and the growing fashionainment trend that G-Shock drops tend to spark when a big brand is involved. For now, the price remains £160 in the UK (about $214) and ¥27,500 in Japan (about $172), and there is no word yet on a US or EU release, unlike some past collaborations.


    Sources