1. Amazon’s Ember Artline TVs aim to compete with Samsung’s The Frame, offering more affordable options starting at $900 for 55-inch and $1,100 for 65-inch models.
2. The TVs feature HDR support, QLED 4K display, and run on Fire TV (Fire OS) with integrated Alexa+ features.
3. They include customizable magnetic frames in various finishes and support both standard and VESA mounting options.
4. Amazon provides a collection of over 2,000 free curated art pieces and a new AI-driven “Match the Room” feature for personalized artwork suggestions.
Amazon Launches New Ember Artline TVs to Rival Samsung’s The Frame
Amazon has finally unveiled its plan to take on the market of aesthetic TVs similar to Samsung’s The Frame, during their CES 2026 presentation. These TV collections are more affordable options compared to the costly Samsung models, usually around $1,000 or more, mainly because of their sleek design and eye-catching visuals. The new Ember Artline series aim to attract buyers looking for style and Funktion, and Amazon recently announced the release date for two of its models.
Availability and Pricing Details
The company posted in its news outlet that the new Ember Artline TVs come in 55-inch and 65-inch versions, with a sale date starting April 22 in the US and Canada. Customers in the UK and Germany will be able to buy them a bit later, beginning May 7. You can already pre-order these models. The 55-inch version is priced at $900, and the larger 65-inch model costs $1,100. For comparison, Samsung’s The Frame begins at $800 but is only available in a 32-inch size. Interestingly, Amazon notes that The 55-inch version of The Frame costs $1,100 (it’s currently discounted to $798), while the 65-inch version is priced at $1,498 (down from $1,098). Additionally, there’s a Pro version of these TVs, starting at 65-inch size and priced at $2,098.
Tech Specs and Design Choices
The Ember Artline TVs support HDR10, HLG, HDR10+ Adaptive, and Dolby Vision for impressive picture quality. The screens refresh at 60 Hz, and both models feature a matte anti-glare surface to reduce reflections. For connectivity, you get three HDMI 2.0 ports, one HDMI 2.1 port with eARC, a USB 3.0 port, Wi-Fi 6, an Ethernet port, and a Digital Optical out port. Sound-wise, each TV contains two 10W speakers and supports VESA mounting, making installation flexible. The frames are magnetic, allowing easy swapping of colors, with options like walnut, matte white, teak, ash, black oak, fig, midnight blue, pale gold, graphite, and silver.
Features and Content Offerings
Just like Samsung, Amazon’s Ember Artline is a QLED TV with a 4K resolution, promising vivid visuals. They are powered by the newer Fire TV platform (Fire OS), featuring built-in Alexa+ for voice control. A noteworthy feature from Amazon is their collection of over 2,000 curated art pieces available for free. In contrast, Samsung offers only 20 free pieces each month, requiring a subscription—called the Art Store—that costs $5 monthly.
Innovative AI-Driven Art Suggestions
Amazon is rolling out a ‘Match the Room’ feature that uses AI technology along with a photo of the viewer’s space, analyzing room colors and style to provide artwork suggestions from its collection. This enhancement aims to personalize the viewing and aesthetic experience, making it more integrated into the living space. Overall, Amazon’s Ember Artline TVs seem to be an intriguing option for those wanting a stylish setup without breaking the bank.
