Tag: SU7 Electric Car

  • Xiaomi Rushes to Meet SU7 Demand, Offers Pre-Order Adjustments

    Xiaomi Rushes to Meet SU7 Demand, Offers Pre-Order Adjustments

    Xiaomi is providing customers who pre-ordered a standard edition Xiaomi SU7 the opportunity to tailor its configurations – in response to overwhelming pre-order demand which exceeded production capacity.

    Users have 24 hours beginning April 19th from 9:00 AM onwards to make modifications to their preorders via Xiaomi Car App and modify customization options, variant selection or other variant changes for their SU7s preorders using this window of opportunity. Should any successful modifications occur, adjustments will be made to production plans as well as estimated delivery dates will be revised as necessary.

    Addressing Production Concerns

    Xiaomi recently unveiled an initiative designed to address production bottlenecks. Xiaomi notes that their car factory is running at full capacity, working closely with supply chain partners for timely deliveries of existing orders as well as streamlining future ones to ensure an uninterrupted process and streamline future orders.

    Rising Popularity

    Since SU7’s debut, its pre-orders have exceeded 100K within days of launch with confirmed orders exceeding 40k orders placed so far. According to founder Lei Jun, these figures show unprecedented customer excitement for this model.

    Initial reports suggested Xiaomi had requested suppliers increase production to 10,000 vehicles per month with particular emphasis placed on increasing high-end model production.

    Original plans aimed to reach monthly production of 3,000 vehicles by March 2024; following this goal with sales exceeding expectations leading to monthly production between 4,000-5,000 in April before finally stabilizing at 6,000 by the end of the year. Unfortunately due to increased customer demands adherence would require extended delivery times.

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  • Xiaomi CEO to Gift Xiaomi SU7 Car to Redmi GM on Turbo 3 Success

    Xiaomi CEO to Gift Xiaomi SU7 Car to Redmi GM on Turbo 3 Success

    Xiaomi Auto recently held a delivery ceremony for their inaugural batch of Xiaomi SU7 vehicles at their Yizhuang Automobile Factory in Beijing, headed up by founder and CEO Lei Jun. Each SU7 was personally handed off to its new owners before in a surprising twist, Lei announced he planned on gifting one SU7 to Redmi General Manager Wang Teng Thomas himself as part of this gift plan.

    Xiaomi SU7 Delivery Ceremony

    Redmi’s announcement coincided with their planned product line roll-out date of April 10, and included details regarding Wang Teng receiving an SU7 as reward should their sales target for Redmi Turbo 3 be met. Due to misinterpretations on social media platforms however, redmi team felt obliged to clarify exactly what meeting sales targets means in practice.

    Wang Teng expressed confidence in Redmi team’s efforts regarding Turbo 3 and predicted its successful reception among consumers, suggesting potential benefits if Redmi meet sales objectives with this car.

    Redmi Turbo 3 Is An Outstanding Flagship Rivaler

    Redmi’s flagship killer and first product from their new turbo series, Redmi Turbo 3 promises impressive performance capabilities with its Snapdragon 8s Gen 3 chip which offers higher midrange devices than its flagship sibling Snapdragon 8. According to initial images posted by their official Weibo account, its design appears flat with subtly contoured edges, likely featuring a flat display panel.

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  • Xiaomi CEO Lei Jun Delivers First Batch of SU7 EV in Person

    Xiaomi CEO Lei Jun Delivers First Batch of SU7 EV in Person

    Today, Xiaomi Auto initiated the distribution of its highly awaited electric vehicle, the SU7, on April 3. The initial batch of this sedan was handed over to excited customers at the Xiaomi Automobile Factory in Yizhuang, Beijing. The company’s goal is to globally sell only 5000 units in this first wave.

    Personal Delivery Ceremony

    The delivery event was graced by Xiaomi’s founder and CEO, Lei Jun, who personally presented each SU7 to its new owner. Lei Jun’s involvement added a personal touch to the occasion, as he opened the doors of the vehicles for the proud recipients. Additionally, Lei Jun took commemorative photos with each owner, a gesture that resonated with Chinese netizens on social media platforms like Weibo.

    Special Features of the SU7 Founder Edition

    The SU7 Founder Edition was introduced as a gesture of appreciation to loyal supporters, known as "rice fans." This electric vehicle comes with exclusive features like limited metal wordmarks, numbered nameplates, and special gift boxes that include certificates and a Bluetooth key signed by Lei Jun. It also boasts upgrades such as Nappa leather, 25 speakers, and a car fridge, offering a blend of luxury and innovation. The SU7 is competitively priced between 215,900 to 299,900 yuan ($29,900 to $41,500).

    Strong Demand and Growth Prospects

    With over 100,000 confirmed orders and 40,000 locked orders, the SU7 has generated significant interest, underscoring the excitement surrounding Xiaomi’s venture into the automotive sector. The delivery ceremony not only marked a significant milestone for Xiaomi Auto but also demonstrated the company’s commitment to personalized service, with CEO Lei Jun personally engaging with each car owner.

    Xiaomi Auto has ambitious growth plans, aiming for an annual production capacity of 150,000 units. By initiating deliveries from the factory and expanding to Xiaomi stores in 28 cities across China, the SU7 is positioned to have a substantial impact on the electric vehicle market.

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  • Xiaomi Launches Exclusive SU7 EV Employee Discount Program

    Xiaomi Launches Exclusive SU7 EV Employee Discount Program

    Xiaomi is incentivizing its employees by introducing a special discount program for their latest electric vehicle, the SU7. This offer, available from March 28th to June 30th, 2024, provides Xiaomi staff with reduced interest rates on car loans. Employees can benefit from an annualized interest rate as low as 1.6%, a significant drop from the standard 3.0% rate offered to external customers. Moreover, employees have the flexibility to make a down payment as low as 15% and extend their loan period up to 60 months. To take advantage of this offer, employees simply need to place an order for the SU7 through the Xiaomi Auto App and await contact from a delivery specialist to initiate the financing process. They can then opt for the exclusive "Employee 1.6%" plan and submit their financing application.

    Employee Incentives at Xiaomi

    Xiaomi employees are presented with the opportunity to purchase the SU7 with annual interest rates starting at 1.6%. This exclusive offer provides them with advantageous financing terms, enhancing their accessibility to the electric vehicle.

    Standard financing options are also available to external customers looking to purchase any model of the SU7 before June 30th, 2024. These plans offer varying down payment options ranging from 15% to 50%, coupled with loan durations spanning from 12 to 60 months, all at a fixed annualized interest rate of 2.5%.

    Customer Offers and Benefits

    While Xiaomi employees enjoy preferential treatment, the company ensures that regular customers are not overlooked. Standard financing packages are made accessible to external customers, promoting wider adoption of the SU7 and its eco-friendly benefits.

    The Xiaomi SU7 has seen remarkable interest, with an impressive tally of over 100,000 orders placed and more than 40,000 confirmed bookings. This early enthusiasm signifies a promising start for Xiaomi's venture into the electric vehicle market. The true test of the SU7's success, however, lies in its sustained performance over time, particularly within the competitive Chinese automotive market.

    Market Reception and Future Prospects

    Xiaomi's foray into electric vehicles with the SU7 has garnered significant attention, setting the stage for a potentially successful market entry. As the company continues to make strides in the automotive sector, the SU7's performance in the Chinese market will be closely monitored to gauge its long-term viability and competitive edge.

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  • Xiaomi’s SU7 Sales Limited to China for Now

    Xiaomi’s SU7 Sales Limited to China for Now

    Post launch, Xiaomi is responding to inquiries from customers regarding their recently unveiled electric vehicle, the SU7. One notable revelation from the company is that they currently do not have intentions to market the SU7 beyond China. However, for interested buyers within China, local Xiaomi outlets are equipped to provide information on potential purchase incentives accessible in their respective areas.

    Purchase Subsidies Information Available at Local Xiaomi Stores

    For individuals seeking details on purchase incentives, local Xiaomi stores serve as a resource for acquiring more information.

    Xiaomi presents two options for home charging piles – a 7kW model and an 11kW model, with the latter being recommended for the SU7 Max. The home charging solution comprises the necessary equipment and fundamental installation services, covering up to 30 meters of cables, albeit with restrictions to mainland China.

    Home Charging Options and Recommendations

    Xiaomi has outlined the availability of two home charging piles, each catering to different power requirements, with the 11kW model specifically suited for the SU7 Max.

    Regarding connectivity aspects, Xiaomi addressed inquiries related to linking smartphones with the vehicle, emphasizing the simplicity of the process. Most Android phones can establish a connection through CarLink, enabling users to access navigation, music, phone calls, and various features on the car's central control screen. Additionally, Android phones can wirelessly stream audio and video content using DLNA. For iPad users, a specialized expansion bracket facilitates mounting the device on the back of the front seat. By installing the "Xiaomi Auto Expansion Screen" app, users can conveniently manage car functionalities such as seat climate control, multimedia adjustments, and entertainment choices directly from their iPad.

    Connectivity Features and Smartphone Integration

    Xiaomi clarified a noteworthy aspect concerning the industry standard for measuring acceleration from 0 to 100 km/h. While this benchmark typically excludes starting time in official measurements, certain media outlets may incorporate it, resulting in minor discrepancies in reported figures. As an illustration, during media assessments, the SU7 Max achieved a 3.09s acceleration time (as opposed to the official 2.78s figure). Warranty coverage extends beyond the initial owner, and estimated maintenance expenses are projected to be around 480 yuan for the first year or 20,000 kilometers, escalating to 750 yuan and 1400 yuan for the subsequent two years.

    Acceleration Measurement Insights and Maintenance Costs

    Xiaomi provided insights into the nuances of acceleration measurement standards and maintenance costs, emphasizing the warranty coverage inclusivity and the anticipated maintenance expenses over the initial three years of ownership.

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