Key Takeaways
1. Asus has launched the ROG Astral RTX 5080 Hatsune Miku Edition, a limited-edition GPU for fans of the virtual pop star, featuring unique design elements and RGB lighting.
2. The GPU was unveiled at BilibiliWorld 2025 in China, alongside other Hatsune Miku-branded products, with potential future availability in other regions.
3. The price for the RTX 5080 Miku Edition is 16,999 RMB (approximately US$2,370), significantly higher than Nvidia’s suggested price of 8,299 RMB (around US$1,150).
4. Despite its high cost, the card has received positive early feedback, especially from collectors, but production numbers are expected to be limited.
5. The elevated price reflects ongoing hardware shortages in China and the absence of the more advanced RTX 5090 models due to U.S. export restrictions.
Following the recent reveal of the RTX 5090 GPU, which is adorned with a hefty 5 kilograms of pure gold, Asus has begun taking pre-orders in China for the ROG Astral RTX 5080 Hatsune Miku Edition. This limited-edition graphics card is crafted for devotees of the Japanese virtual pop sensation. The design takes cues from Asus’s elite ROG Astral model, featuring unique cooling shrouds, vibrant RGB lighting, and accessories that correspond with other components in the larger PC world.
Launch Event Details
Debuted at BilibiliWorld 2025 in China, this GPU is part of a series of products that showcase Hatsune Miku branding. These include co-branded motherboards, monitors, and various peripherals. Promotions on Asus ROG’s worldwide social media platforms suggest that the card may eventually be available in more regions outside of China.
Pricing Information
The price tag for Asus’s RTX 5080 Miku Edition is set at 16,999 RMB (approximately US$2,370) in China, which is more than double Nvidia’s local recommended price of 8,299 RMB (around US$1,150). This fits within the pattern of Asus ROG Astral models, with global listings for standard RTX 5080 Astral cards ranging from $1,750 to $1,800, significantly higher than Nvidia’s suggested retail price of $999.
Market Reception
Despite its high cost, the special edition has garnered favorable early responses, especially about its visual appeal and value for collectors. Although Asus hasn’t disclosed how many units will be made, it’s anticipated that the Hatsune Miku version will be produced in limited numbers.
The increased price also mirrors the ongoing hardware shortages in China. Due to U.S. export restrictions, the RTX 5090 and 5090D are currently not for sale in the Chinese market, leaving the RTX 5080 as the most advanced model available to domestic buyers.
Whether the high price is justified will hinge on market demand and the interest of collectors. The global pricing and availability for the Hatsune Miku special edition have not been finalized yet.
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