Key Takeaways
1. Samsung is focusing on humanoid robots, investing in firms like Rainbow Robotics to enhance its production lines.
2. The company’s strategy includes using agentic AI to improve quality and efficiency in manufacturing by 2030.
3. AI will be implemented to enhance workplace safety and create a healthier environment.
4. Samsung will share more details about its AI plans at the Mobile World Congress in March.
5. Competitors like Foxconn and Hyundai are also investing in humanoid robots for their manufacturing processes.
Samsung Electronics has shared its vision for global production. The South Korean tech giant plans to utilize two major disruptive technologies to change how it introduces products to the market: humanoid robots and agentic AI.
Focus on Humanoid Robots
While Samsung has been working on robot technology, it has mainly focused on commercial items like vacuum cleaners. Recently, the company has been investing in firms that are creating humanoid robots, such as Rainbow Robotics. Samsung aims to use the RB-Y1 robot from Rainbow Robotics on its production lines.
Prioritizing AI in Manufacturing
The second key element of Samsung’s strategy for transforming manufacturing by 2030 is AI. According to Samsung, it will boost both quality and efficiency at every stage of production—ranging from material storage to shipping—by using agentic AI. AI tools will also be introduced to enhance workplace safety and promote a healthier environment.
Samsung is set to disclose further details about its AI plans at the Mobile World Congress (MWC) in Barcelona this coming March. The company is planning a side event to also explain its governance approach for managing AI implementation.
Competition in Humanoid Robotics
Samsung is not the only company looking to incorporate humanoid robots into factories. Foxconn, a major supplier for Apple, declared in October 2025 that it would start using Nvidia-powered bipedal robots to assemble AI servers within a span of 6 months. Additionally, Hyundai has placed an order for 30,000 Atlas robots, each standing 6 feet 2 inches tall, from its subsidiary, Boston Dynamics. These humanoid robots will be deployed across Hyundai’s automotive plants in the United States.
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