Key Takeaways
1. Garmin and Zepp Health attract a wide range of users with their wearable devices, capturing significant market share.
2. Coros and Polar are more recognized among serious athletes, which may explain their lower market shares among casual users.
3. 2025 introduced display-less trackers, like the Polar Loop, which track heart rate and sleep quality.
4. Coros’ new Nomad smartwatch features an ECG and the ability to store maps and music directly on the device.
5. Both Coros and Polar are innovating with software updates and new features while focusing on serious sports enthusiasts.
Garmin and Zepp Health (Amazfit) are likely to attract a wide range of users with their wearable devices, appealing to both diverse audiences and capturing a significant portion of the market. On the other hand, Coros and Polar seem to be more recognized among serious athletes and running fans rather than the everyday smartwatch wearer, which might explain their lower market shares. While devices from Coros and Polar often serve as comprehensive smartwatches, there is a noticeable emphasis on sports-related activities.
New Innovations in 2025
The year 2025 also introduced display-less trackers, with Polar being one of the brands to join this trend. The Polar Loop is equipped with optical sensors that track heart rate, among other functions, and is capable of assessing the quality of sleep. Meanwhile, the Polar Grit X2, launched last year, stands out as a robust outdoor smartwatch that competes well against the likes of the Fenix and T-Rex models. This watch supports navigation using maps that are saved on the device. Additionally, the Vantage M3 is a versatile multisport watch featuring map capabilities, while the Ignite 3 is likely to cater to more typical users. Polar also unveiled new software features in 2025 and provided updates for older gadgets, including an improved Cardio Load feature.
Coros and Its Latest Offerings
Midway through 2025, the Nomad smartwatch was unveiled, which includes an ECG and promotes a unique feature for setting activity reminders. Users can store maps and music directly on the device, and Coros still opts for a MiP panel instead of an AMOLED display. The Coros Apex 4, marketed as ideal for mountain sports, also features a MiP display and boasts an impressive battery life of up to 65 hours while using GNSS. Coros has released several software updates as well, including a new option to shorten activities post-completion to prevent the warm-up from affecting the speed run pace. Depending on the smartwatch model, street names can now also be shown.
Summary of Market Position
In conclusion, Garmin and Zepp Health continue to dominate the market with their extensive range of wearables, while Coros and Polar focus more on catering to serious sports enthusiasts. The evolution of their products in 2025 shows a commitment to innovate and meet the needs of both dedicated athletes and casual users alike.
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