Key Takeaways
1. The OPT100 Neo Film is a digital camera designed to look like a 35mm film canister, launched in Japan by the Opt! brand.
2. It features a 1-megapixel CMOS sensor, capturing images at a maximum resolution of 3760 × 2128 pixels and video at 300,000 pixels.
3. The camera is compact, measuring 47.2 × 25 × 25 mm and weighing about 25 g, with three color variations available.
4. It supports microSD cards up to 32 GB, charges via USB, and has a built-in battery providing about one hour of continuous usage.
5. The camera is marketed as a fun, nostalgic gadget rather than a high-end camera, appealing to users seeking an easy-to-carry option.
A new digital camera shaped like a film canister has been launched in Japan by the Opt! brand. Named the OPT100 Neo Film, this device resembles a 35mm film roll but operates as a compact digital camera. It became available on December 10 for ¥5,940, which is approximately $38.29.
Design and Dimensions
The camera retains a cylindrical shape similar to that of a film roll, measuring 47.2 × 25 × 25 mm and weighing about 25 g without a microSD card. Opt! provides three color variations: Yellow × Black, White × Orange, and a multicolor version. The packaging is also designed to resemble traditional film cartridge branding.
Camera Specifications
Inside this device, there is a 1-megapixel CMOS sensor that can capture still images at a maximum resolution of 3760 × 2128 pixels and video at 300,000-pixel resolution (around 0.3 megapixels). Storage is managed through a microSD card slot, supporting cards of up to 32 GB. The camera charges via USB, allowing users to transfer photos and videos directly once connected. It has a built-in 230 mAh battery that requires about two hours to fully charge and provides approximately one hour of continuous usage.
The lens is a fixed 3.2 mm unit (H63P) with a shooting distance of around 70 cm under normal circumstances and a minimum distance of 20 cm. Shutter speeds range from 100 to 300 ms, and the ISO is set at 1500. On the back of the cylinder, there’s a small display for basic framing and playback functions.
Market Positioning
Opt! is not promoting this camera as a high-end option. Instead, its charm lies in its design – a nostalgic film roll that’s easy to carry in a pocket or a small bag. The company has included minor features like a startup sound and an optional carrying case, making it more of a fun gadget with some practical aspects rather than just a toy.
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