1. OnePlus is reportedly merging with Realme, another Oppo sub-brand, to consolidate domestic and overseas operations.
2. No official statements have been released, but credible leaks suggest a new sub-product center is being established, led by key executives from both companies.
3. The move follows ongoing rumors of OnePlus withdrawing from certain regions, despite continued product launches.
Rumors Around OnePlus’s Possible Merger with Oppo Sub-Brands
At the start of the year, there was alot of talk about OnePlus possibly shutting down their operations in some many regions. They quickly dismissed these rumors, but despite that, more reports kept on coming in over the following weeks and months. Now, a fresh leak suggests that OnePlus has teamed up with another sub-brand from Oppo, both globally and locally.
Unverified Claims and Leaker Insights
There hasn’t been any official statement made by any of these brands yet, but an insider known as Digital Chat Station on Weibo shared some interesting news. They report that OnePlus has merged with Realme and a “sub-product center” was created to manage their global and domestic markets. This new branch is led by Li Jie, who is the President of OnePlus China, and reports directly to Pete Lau, the CEO of OnePlus.
New Departments for Marketing & Service
The marketing and customer care for both OnePlus and Realme will now be handled by a newly formed department. This team will be guided by Li Bingzhong, one of Realme’s co-founders, and Xi Qi, the Chief Marketing Officer of Realme. This move indicates a consolidated approach for the brands’ global strategies.
Historical Context and Recent Launches
- OnePlus has been connected to Oppo for several years now.
- Realme started as a sub-brand of Oppo but split off in 2018, only to be brought back into the fold earlier this year.
This speculation follows multiple rumors that OnePlus was planning to close in the US and European markets by April, but no official confirmation was made publicly. Despite this, OnePlus didn’t hold back on launching new products, like the OnePlus Ace 6 Ultra and the Strix G15 gaming accessories.
Summary and Ongoing Speculation
As of now, neither Oppo nor OnePlus has officially confirmed any merger or shutdown plans. But, the claims made by Digital Chat Station point towards a strategic realignment within the companies, which could reshape how they operate moving forward.