Key Takeaways
1. Pininfarina is entering mobile tech by collaborating with Infinix on the Note 60 Ultra, bringing nearly 100 years of design experience.
2. The partnership aims to elevate luxury smartphone craftsmanship by combining Infinix’s growth with Pininfarina’s classic design style.
3. Infinix is focusing on premiumization and quality design, as stated by CEO Tony Zhao, marking a strategic shift in their product offerings.
4. Pininfarina sees this collaboration as a chance to showcase its Italian design heritage and enhance user experience through beauty and performance.
5. The partnership is expected to have a lasting impact, with more information about the Note 60 Ultra’s design and features to be released soon.
Pininfarina, famous for creating classics like the Ferrari Testarossa and Alfa Romeo Spider, is stepping into the world of mobile tech for the first time, bringing almost 100 years of design experience. The studio’s unique combination of style and performance is set to impact every detail of the Infinix Note 60 Ultra’s design, marking a fresh chapter for both companies. Infinix is entering this alliance while experiencing significant global growth. As noted by IDC’s Worldwide Quarterly Mobile Phone Tracker, the brand achieved the highest quarter-on-quarter shipment growth in Southeast Asia during Q2 2025. By aligning their growing market presence with Pininfarina’s timeless style, the companies aim to elevate standards for luxury smartphone craftsmanship.
Strategic Shift Towards Premium
“In our journey to premiumization, we are consistently collaborating with top partners from various sectors,” mentioned Tony Zhao, the CEO of Infinix. He highlighted that the collaboration with Pininfarina signifies a strategic pivot towards a deeper investment in high-quality design, launching with the Note 60 Series.
New Territory for Pininfarina
For Pininfarina, this project is a thoughtful move into uncharted waters. “Working with Infinix is an excellent chance to showcase Pininfarina’s Italian design heritage in the tech world and to implement our core values – the fusion of beauty and performance – to enhance user experience,” stated Fabio Calorio, the Senior Vice President of Brand at the company.
A teaser image that came out with the announcement suggests a sleek new design direction, with complete information on the Note 60 Ultra’s design principles, characteristics, and availability expected soon. Moreover, this partnership is not likely to be a fleeting moment, but rather a collaboration that is set to persist at least into the next generation.