Key Takeaways
1. Casio and French agency Lorem launched a limited edition “Time Run” watch featuring street-art inspired designs.
2. Only 24 numbered watches will be available, selected during a 24-hour campaign.
3. The watch has a unique octagonal design with graffiti-style lettering and urban-themed graphics.
4. Lorem is known for blending brand identity and art, enhancing the watch’s appeal to both enthusiasts and art lovers.
5. The watch maintains standard technical features but is primarily valued for its exclusive design and collectibility.
Casio has partnered with the French creative agency Lorem to launch a special limited edition watch called “Time Run.” This unique timepiece features street-art inspired designs on the iconic shape of what appears to be the G-Shock GM-2100 series, though it’s likely part of the GA-2100 lineup. Only 24 of these numbered watches will be available, with winners selected during a single 24-hour campaign.
Design Details
The promotional images showcase a specially designed octagonal watch that has a metallic appearance and striking graffiti-style lettering. The slogan “Time is Running – Keep Moving” wraps around the bezel in uppercase letters, complemented by colorful, hand-drawn graphics that extend along the black strap. Every detail, from the lugs to the buckle, fits the urban aesthetic, featuring phrases like “Since 1983,” “Paris (XI),” and the copyright mark from Lorem for 2025. The watch comes in a classic G-Shock hexagonal tin that has also been personalized with chalk-like designs and displays the G-Shock logo prominently. Lifestyle images depict the watch in settings like a construction site in Paris and various street scenes.
About Lorem
Lorem is a creative studio based in Paris, known for merging brand identity, art, and real-life experiences. Their previous work includes brand activations, product collaborations, and public art projects. By collaborating with G-Shock, Lorem appears to be infusing its characteristic graphics and urban-focused design into a product appealing to both watch enthusiasts and art lovers. The release is highly exclusive, with no clear purchasing link mentioned in the official announcement.
Technical Specifications
From a technical standpoint, this watch is a standard octagonal model featuring analog-digital movement, a steel or resin bezel (depending on whether it’s the GM-2100 or GA-2100 model), water resistance, and a well-known layout. All the functional aspects should remain unchanged, making this edition primarily valuable for its design and collectibility. What makes this release stand out is its limited availability, unique custom artwork, specialized packaging, and the selective distribution strategy.
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