Key Takeaways
1. Audio-Technica collaborated with Japanese brand Wind and Sea to create the limited-edition Sound Burger x Wind and Sea portable record player (AT-SB727 WS).
2. The design is inspired by 1980s audio devices and features a classic black and silver finish, reflecting a nostalgic vibe.
3. The upgraded Sound Burger includes a rechargeable battery lasting up to 12 hours, a USB-C charging port, and Bluetooth connectivity.
4. The portable record player is priced at 39,600 yen (~$270) and will be available starting May 12 on the A-T website and Amazon.
5. Limited-edition merchandise, including a T-shirt and carry bag, will also be available for purchase from May 12 to May 18, with prices of 8,250 yen (~$55) and 15,400 yen (~$105) respectively.
Audio-Technica teamed up with the Japanese clothing brand Wind and Sea to introduce the unique Sound Burger x Wind and Sea portable record player (AT-SB727 WS).
About Wind and Sea
Founded in 2018 by Takashi Kumagai, who is a stylist and photographer, Wind and Sea draws inspiration from the surf culture of San Diego and the street fashion of the 1990s. The limited-edition Sound Burger takes cues from the design of 1980s audio devices, featuring a classic black and silver finish that gives it a nostalgic vibe.
Features of the Sound Burger
Originally launched in 1982, the Sound Burger has seen significant upgrades in its latest version. It now comes with a rechargeable battery that lasts for up to 12 hours, a USB-C charging port, and the ability to connect with Bluetooth speakers. This player is equipped with the A-T ATN3600LC needle cartridge and uses a belt-drive system to play both 33 and 45 rpm records.
Pricing and Availability
The Sound Burger x Wind and Sea portable record player is priced at 39,600 yen (~$270). It will be available starting May 12 on the A-T website and also on the A-T store on Amazon.
In addition, a limited-edition T-shirt and carry bag will be sold for 8,250 yen (~$55) and 15,400 yen (~$105) respectively. These items will be available from May 12 at noon until May 18 at 11:59 pm in Japan through the A-T accessories website. Both the T-shirt and carry bag are made-to-order and are expected to ship in July.
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